A view on mobile design from the States, and how it (and mobile usage) differs from Europe. Explores Internet vs Telco thinking, and an approach that takes the best of each for mobile web (and app) design.

1. Symbian? What’s That?
A view from the States 4 June 2009
Mobile Design UK

2. 2

3. We’re getting there
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4. We love our Blackberries
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5. Because we like our Email
Keyboard
Exchange, BIS
One inbox
Special plans
Email ecosystem
Easy setup
2G fine
What browser?
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6. Blackberries are for messaging
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7. Mobile Internet is emerging
High Internet use
for iPhone
but ...
30% carry other
phone
“I want that www
phone”
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8. Internet vs Telco Thinking
A framework for understanding
company behaviors
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9. Internet thinking

10. Internet thinking
Assumed best
case
Dream of the
future
10

11. Internet thinking
Second pass
(pre-iPhone)
One size fits all
Old devices
irrelevant
It’s the phones’
fault
11

12. Internet thinking
Third pass
... and iPhone +
Android version
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13. Internet thinking misses
13

14. Telco thinking

15. Telco thinking
Device-specific
design
15

16. Telco thinking
Customization
Feature phones
Ubiquitous
support
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17. Telco thinking
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18. Hybrid thinking (web)
One or more versions (of
page, sub-site, or site)
Graceful degradation
Page “tweaks”
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19. Hybrid thinking (web)
Access keys - DTMF only
Page “tweaks”
19

20. Hybrid thinking (web)
Touch - add padding
Page “tweaks”
20

21. Hybrid thinking (web)
Dynamic number of results
Page “tweaks”
21

22. Hybrid thinking (web)
One or more versions (of
page, sub-site, or site)
Graceful degradation
Page “tweaks”
22

23. Hybrid thinking (web)
One or more versions (of
page, sub-site, or site)
1)Skyfire
2)Good Webkit, Opera
Mobile, Fennec
3)Webkit, Opera Mobile
4)Bolt, Opera Mini
5)Openwave, NetFront,
AU
6)Blackberry, Pocket IE,
other XHTML, many
older
7)WML 23

24. Hybrid thinking (web)
One or more versions (of
page, sub-site, or site)
7:19 PM 1
http://www.weather.com
2
168x28
6:1 Med Ad Unit
3
216x36
6:1 Large Ad Unit
4
5
168x28
6:1 Med Ad Unit
216x36 ©1995-2008 Interactive, Inc.
6:1 Large Ad Unit
©1995-2008 Interactive, Inc.
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25. Hybrid thinking (web)
One or more versions (of
page, sub-site, or site)
but probably one IA
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26. Hybrid thinking (web)
One or more versions (of
page, sub-site, or site)
Graceful degradation
Page “tweaks”
26

27. Hybrid thinking (web)
Graceful degradation
27

28. Hybrid thinking (web)
One or more versions (of
page, sub-site, or site)
Graceful degradation
Page “tweaks”
28

29. Hybrid thinking (web)
Page “tweaks”
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30. Who am I?
Usability, human factors, interaction
design, industrial design, marketing,
engineering, entrepreneurship, MBA
Product designer, product strategist, Barbara Ballard
blogger
Mobilist
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