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Google Analytics Ppt Final

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Google Analytics Ppt Final

  1. 1. What is ?<br /><ul><li>Free service offered by Google
  2. 2. The most widely used website statistics service*
  3. 3. Provides statistics and reports about visitors and transactions on a website
  4. 4. At-a-glance dashboard view as well as detailed reports</li></ul>* Source:<br />
  5. 5. How does Google Analytics work?<br /><ul><li>Establish a User ID and password at
  6. 6. Google then provides a “page tag” or Google Analytics Tracking Code that needs to be added to each page of a website
  7. 7. This tag collects data and sends it back to the Google servers for processing</li></li></ul><li>What does it do?<br />Google Analytics is a powerful tool that analyzes:<br /><ul><li>Website traffic
  8. 8. Where visitors came from
  9. 9. How they are navigating through your site
  10. 10. How they navigated from page to page
  11. 11. Which pages they stayed on longest or left from the most frequently (“bounce rate”)
  12. 12. Conversions
  13. 13. downloads
  14. 14. page views
  15. 15. registrations
  16. 16. E-commerce
  17. 17. Volume of transactions
  18. 18. Dollar value of transaction
  19. 19. Success of transactions
  20. 20. % complete and % dropped out of sales funnel
  21. 21. AdWords Performance</li></li></ul><li>How can it help a website?<br /><ul><li>Helps with development and optimization of landing pages
  22. 22. How relevant were they to the visitor?
  23. 23. Identifies navigation challenges that may prevent visitors from getting to your goal
  24. 24. Optimization of AdWords performance
  25. 25. keywords
  26. 26. timing
  27. 27. geographic differences</li></li></ul><li>AdWords Report<br />
  28. 28. Dashboard Report<br />
  29. 29. Industry Benchmarking <br /><ul><li>To gain access to this feature users must opt-in to “share the account data in an anonymous, aggregated format”
  30. 30. Once enabled, Google Analytics assesses the profiles in your account, categorizes them by vertical market and number of visits
  31. 31. and aggregates the data for inclusion in the benchmarking project </li></li></ul><li>Website’s new visits benchmarked against similar industry<br />
  32. 32. Website’s new bounce rate benchmarked against similar industry<br />
  33. 33. Keywords Overview <br /><ul><li>There are two types of traffic that come to a site through search engines; organic (unpaid) and paid. By reviewing the keywords users are entering into search engines, web masters are able to get an overview of the organic traffic that is coming through their site. 
  34. 34. if a keyword has a high ‘average time on site’ associated with it, the visit was probably of more value to the user than a visit resulting from a keyword with a low average time on site.  </li></li></ul><li>Although Google Analytics lets you do a multitude of comparisons on a website’s data it does not allow you to directly compare against other sites.  <br />
  35. 35. Fox Group LLC<br />About the Fox Group LLC<br />Founded 1989<br />U.S. and abroad<br />Management consulting group<br />Specilices in assisting physicians, hospitals, etc<br />
  36. 36. What do they do for you?<br />Website presence, activity and reach<br />Social media participation<br />Google Adwords<br />SEO<br />Online Presence Analytics Report<br />Local Buiseness Listing<br />Intigration with social media platforms<br />Facebook, Twitter, YouTube<br />
  37. 37. How do they do it?<br />Medical professionals have the ability to educate the public<br />Patients are people, and people are social<br />Patients are rightfully taking ownership of their healthcare decisions by searching for information in the web<br />$279 per month and $2999 start up Cost for online presence pro<br />$199 per month and $1999 start up Cost for online presence basic <br />