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Gobernabilidad Freelancers

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Presentación de Eliana Quiroz

http://gobernabilidad.org.bo/

Cochabamba, Bolivai
30-01-2010

Publicado en: Empresariales
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Gobernabilidad Freelancers

  1. 1. Free lancers para generación de contenidos <ul><li>Gobernabilidad democrática en Bolivia </li></ul><ul><li>PNUD/Naciones Unidas </li></ul><ul><li>Eliana Quiroz </li></ul><ul><li>@Gobernabilidad </li></ul><ul><li>http://gobernabilidad.org.bo </li></ul><ul><li>Facebook: Gobernabilidad democrática 2.0 </li></ul>
  2. 2. Problemas <ul><li>Escasa difusión de productos: estudios, libros, encuestas. </li></ul><ul><li>Aún menor uso de esos productos que generen cambios. </li></ul><ul><li>Baja relación costo/beneficio. </li></ul><ul><li>Pérdida de conocimientos en democracia, resolución de conflictos, inclusión de género, e tre varios otros. </li></ul>
  3. 3. Objetivos <ul><li>Utilizar las redes sociales para promover 4 objetivos institucionales: </li></ul><ul><ul><ul><li>Acceso a información </li></ul></ul></ul><ul><ul><ul><li>Difusión de información y documentos. </li></ul></ul></ul><ul><ul><ul><li>Gestión de conocimiento. </li></ul></ul></ul><ul><ul><ul><li>Inclusión. </li></ul></ul></ul>
  4. 4. Espacios virtuales <ul><li>Sitio web </li></ul><ul><li>Grupo en facebook </li></ul><ul><li>Cuenta en twitter </li></ul><ul><li>Canales en youtube, flickr y blip.tv </li></ul><ul><li>Blog </li></ul>
  5. 7. Enorme necesidad de contenido <ul><li>Información de actividades del PNUD y otras instituciones. </li></ul><ul><li>Digitalización de documentos. </li></ul><ul><li>Noticias. </li></ul><ul><li>Cobertura de eventos. </li></ul><ul><li>Sitios y blogs con reseñas. </li></ul><ul><li>Otros sitios web nacionales e internacionales. </li></ul><ul><li>Contenido especializado. </li></ul>
  6. 8. Estrategia de generación de contenidos <ul><li>3 reporteros permanentes en ciudades del eje. </li></ul><ul><li>Contratación de consultores de tiempo corto para generación de contenidos especializados. </li></ul><ul><li>Proponer temas y tratamiento en el equipo de gobernabilidad del PNUD y de otras instituciones. </li></ul><ul><li>Pago a freelancers por escribir noticias, cobertura de eventos, entrevistas, actividades institucionales. </li></ul>
  7. 9. Política de free lancers para gobernabilidad <ul><li>Primera etapa . Invitación pública y regalo a todos los participantes: flash memories. </li></ul><ul><li>Segunda etapa . Evaluar desempeño y elegir a 15 ó 20 mejores, contratralos. </li></ul><ul><li>Tercera etapa . Formación de free lancers en gobernabilidad. </li></ul><ul><li>Cuarta etapa . Generación de contenidos. </li></ul>
  8. 10. <ul><li>Gracias! </li></ul><ul><li>http://gobernabilidad.org.bo </li></ul>

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