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21
CONTENT marketing
      GOALS
    BY FELDMAN CREATIVE
01
DELIVER HELP
TO those who
   want it
02
earn authority
    in your
   industry
03 build
    strong
relationships
04 form
  Strategic
partnerships
05build
trust and
 rapport
06
get discovered
      via
    search
07
   generate
 traffic with
inbound links
08
    LISTEN to
and learn about
 customer needs
09
address concerns
  and overcome
   objections
10
   position
your productS
  and company
11
 better
qualify
  leads
12Build
customer
 loyalty
13
   nurture
    leads
strategically
14
   Up-sell and
  cross-selL to
increase revenue
15foster
recommendations
 and referrals
16
   PROMOTE
 sharing to
expand reach
17
     reduce
customer service
      costs
18
    test new
 business ideas
and initiatives
19
    TEST and
refine marketing
    messages
20
    enable
 customers to
create content
21
     build a
marketing culture
 in your company
GO
fight! win!
> click
  feldman
 creative
  content/copy/creative




 www.feldmancreative.com

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