I was staring at my keyboard and there they were: eight keys to content marketing. The eight symbols on your number keys suggest effective approaches to creating more meaningful content.
5. Theholysmokeskey
Strong feelings inspire you to act:
• Share
• Comment
• Sign up, try or buy
When something truly pushes one
of your buttons, you’ll remember
where you found it.
8. Theconversationkey
Invoke a conversation where your content’s @:
• Social media
Put content there. Talk about it.
• Email
Make it personal. Take it personally.
• Online groups
Get involved in the discussions.
• Conferences
Network. It opens doors.
12. Thewhat’shappeningkey
Use hashtags to signal your subject
and find common interests among:
• Peers
• Customers
• Prospects
• Partners
• Influencers in your market
Make your content about what’s
happening.
15. Don’t sell when you aim to serve,
but remember your objectives.
At the end of the day
(week, month, quarter and year),
measure your efforts in
business terms.
Themoneykey
19. Your audience is bound to consume
a variety of media:
• For different reasons
• At different times
• In different places
Meet them in more channels.
Add variety to your content marketing mix.
Themediamixkey
22. How can you increase your:
• Audience?
• Influence?
• Engagement?
• Leads?
Can you learn more, gain skills, create a
stronger team and become more inspirational?
Aim upwards.
Thehigheraspirationskey
25. & create content with employees
& create content with customers
& create content with partners
& create content with industry leaders
…and never cease looking for opportunities to
collaborate with people you admire and value.
Thecollaborationkey