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XPS 13 Developer Edition
A client-to-cloud solution

Barton George
Director, Web Vertical
February 20, 2013
Developers are king


                      Decreed:
                      1. Programming language
                      2. Platform (OS)
                      3. Middleware
                      4. How data is stored
No client solution specifically targeted at them
Project Sputnik: developer focused
Enabled by internal incubation program




     Key Tenants
     • Conduct project in the open, solicit and leverage direct input from
       developers
     • Utilize social media: Dell IdeaStorm, Dell TechCenter forums,
       blogs, twitter
XPS 13 Developer Edition: Client-to-cloud solution

                          Hardware: XPS 13 laptop
                          • FHD, i7 CPU, 8GB RAM, 256GB SSD

                          Software
                          • Ubuntu 12.04 LTS
                          • Basic set of tools and utilities
                          • Beta projects: Profile tool & Cloud launcher


                                          • Dell.com/developers
                           Key Links
                                          • Github.com/Sputnik
Community-driven projects
  Cloud launcher and Profile tool (Beta)

Launch pad for cloud apps --
Simulate entire app
environment on client and
push to cloud




                               Cloud back end
                               •   Dell Cloud on Demand
                               •   OpenStack
                               •   EC2


                                                                        Access to a library of community-
            “micro” cloud                                               developed language profiles

                      Cloud Launcher                                Profile tool
                                               Github.com/sputnik
Project Sputnik timeline
Concept
• March 15      Approved by Dell incubation team
• Apr 6-10      Feedback from select alpha developers
• April 16-20   Customer visits to get feedback

Public pilot
•   May 7       Project announced; IdeaStorm kicked off
•   July 2      Beta program announced (6K+ applications)
•   July 17     Announced: Project to become product in fall
•   Aug 23      Beta program kicks off

Launch
• Nov 29        Dell XPS 13 Developer Edition launched in US/Canada
• Feb 18        1080p version, EMEA launch
Xps 13 developer edition  - slide share presentation-02.20.13

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Xps 13 developer edition - slide share presentation-02.20.13

  • 1. XPS 13 Developer Edition A client-to-cloud solution Barton George Director, Web Vertical February 20, 2013
  • 2. Developers are king Decreed: 1. Programming language 2. Platform (OS) 3. Middleware 4. How data is stored
  • 3. No client solution specifically targeted at them
  • 4. Project Sputnik: developer focused Enabled by internal incubation program Key Tenants • Conduct project in the open, solicit and leverage direct input from developers • Utilize social media: Dell IdeaStorm, Dell TechCenter forums, blogs, twitter
  • 5. XPS 13 Developer Edition: Client-to-cloud solution Hardware: XPS 13 laptop • FHD, i7 CPU, 8GB RAM, 256GB SSD Software • Ubuntu 12.04 LTS • Basic set of tools and utilities • Beta projects: Profile tool & Cloud launcher • Dell.com/developers Key Links • Github.com/Sputnik
  • 6. Community-driven projects Cloud launcher and Profile tool (Beta) Launch pad for cloud apps -- Simulate entire app environment on client and push to cloud Cloud back end • Dell Cloud on Demand • OpenStack • EC2 Access to a library of community- “micro” cloud developed language profiles Cloud Launcher Profile tool Github.com/sputnik
  • 7. Project Sputnik timeline Concept • March 15 Approved by Dell incubation team • Apr 6-10 Feedback from select alpha developers • April 16-20 Customer visits to get feedback Public pilot • May 7 Project announced; IdeaStorm kicked off • July 2 Beta program announced (6K+ applications) • July 17 Announced: Project to become product in fall • Aug 23 Beta program kicks off Launch • Nov 29 Dell XPS 13 Developer Edition launched in US/Canada • Feb 18 1080p version, EMEA launch

Notas del editor

  1. Slide 2: Developers are kingsWeb companies survive and thrive through innovation and its developers that drive that innovation. It’s no secret that the secret sauce in any web company is the software. The software environment in these companies is dominated by open source software, on top of which developers then write their own applications, it is these applications that provide the web company with its competitive advantage. As a result, in a web company it is the developer who holds the power . It is the developers who make the key architectural decisions like the Programming Language (s), Platform (OS), Middleware and how data is stored.
  2. Slide 2: Developers are kingsWeb companies survive and thrive through innovation and its developers that drive that innovation. It’s no secret that the secret sauce in any web company is the software. The software environment in these companies is dominated by open source software, on top of which developers then write their own applications, it is these applications that provide the web company with its competitive advantage. As a result, in a web company it is the developer who holds the power . It is the developers who make the key architectural decisions like the Programming Language (s), Platform (OS), Middleware and how data is stored.
  3. Slide 2: Developers are kingsWeb companies survive and thrive through innovation and its developers that drive that innovation. It’s no secret that the secret sauce in any web company is the software. The software environment in these companies is dominated by open source software, on top of which developers then write their own applications, it is these applications that provide the web company with its competitive advantage. As a result, in a web company it is the developer who holds the power . It is the developers who make the key architectural decisions like the Programming Language (s), Platform (OS), Middleware and how data is stored.
  4. Slide 2: Developers are kingsWeb companies survive and thrive through innovation and its developers that drive that innovation. It’s no secret that the secret sauce in any web company is the software. The software environment in these companies is dominated by open source software, on top of which developers then write their own applications, it is these applications that provide the web company with its competitive advantage. As a result, in a web company it is the developer who holds the power . It is the developers who make the key architectural decisions like the Programming Language (s), Platform (OS), Middleware and how data is stored.
  5. Slide 2: Developers are kingsWeb companies survive and thrive through innovation and its developers that drive that innovation. It’s no secret that the secret sauce in any web company is the software. The software environment in these companies is dominated by open source software, on top of which developers then write their own applications, it is these applications that provide the web company with its competitive advantage. As a result, in a web company it is the developer who holds the power . It is the developers who make the key architectural decisions like the Programming Language (s), Platform (OS), Middleware and how data is stored.
  6. Slide 2: Developers are kingsWeb companies survive and thrive through innovation and its developers that drive that innovation. It’s no secret that the secret sauce in any web company is the software. The software environment in these companies is dominated by open source software, on top of which developers then write their own applications, it is these applications that provide the web company with its competitive advantage. As a result, in a web company it is the developer who holds the power . It is the developers who make the key architectural decisions like the Programming Language (s), Platform (OS), Middleware and how data is stored.