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Omega-3s for every life-stage
- Products and concepts
Jakarta, 24th of August 2016
BASF Human Nutrition
1 | Omega-3 market segments
2 | Production of Omega-3 products
3 | Concepts
4 | Summary
2
Omega-3 market segments
- Diversification and penetration
BASF Human Nutrition3
Dietary
Supplements
Pharma
Rx
Food
Infant
...
Omega-3s – Application survey
BASF Human Nutrition4
BASF Human Nutrition
1 | Omega-3 market segments
2 | Production of Omega-3 products
3 | Concepts
4 | Summary
5
Sustainable sourcing a joint responsibility
BASF Human Nutrition6
Together with suppliers and external partners we
drive s...
Polyunsaturated fatty acids (PUFA’s) are
unstable products
BASF Human Nutrition7
EPA/DHA
• Poly-unsaturated fatty acids wi...
Omega-3 facilities with the broadest
portfolio of technologies in the market
BASF Human Nutrition8
Industry leading proces...
BASF Omega Oil TG range
Superior sensory profile
BASF Human Nutrition9
 Production of deodorized fish oils since 2009
 T...
Omega-3 facilities with the broadest
portfolio of technologies in the market
BASF Human Nutrition10
Industry leading proce...
Omega-3 concentrates
Potency and purity are our specialty
BASF Human Nutrition11
Concentration
Oxidation
Purity
Potency
Po...
Compelling arguments
for high concentrated Omega-3’s
BASF Human Nutrition12
#1: Potency of healthy fats Not all
Omega-3’s
...
Compelling arguments
for high concentrated Omega-3’s
BASF Human Nutrition13
0
20
CLO
FO
CLO
SquidOilConcenrate
FOConcentra...
Omega-3 facilities with the broadest
portfolio of technologies in the market
BASF Human Nutrition14
Industry leading proce...
Beadlet morphology serves to provide
highly stable products
BASF Human Nutrition15
Electron micrographs
Outer layer
 Star...
Microencapsulation process
BASF Human Nutrition16
Final
product
Air
Raw material
Air
Powdering
agent
Dispersion-
phase
Dry...
Guaranteed freshness & stability
Omega-3 assay of Dry n-3 DHA 11-D
BASF Human Nutrition17
Dry n-3 products remain within s...
Omega-3 Portfolio
Dietary Supplements / Consumer Health
BASF Human Nutrition18
90%
80%
60%
30%
Total
EPA&DHA
10%
Soft gela...
Omega-3 Portfolio
Food / Infant Nutrition / Clinical Nutrition
BASF Human Nutrition19
90%
80%
60%
30%
Total
EPA&DHA
10%
Ma...
BASF Human Nutrition
1 | Omega-3 market segments
2 | Production of Omega-3 products
3 | Concepts
4 | Summary
20
Benefits of Omega 3s –
Solutions for each life stage
BASF Human Nutrition21
Source: Minns et al 2010, Koletzko et al 2007,...
Indonesia launched a nation-wide
nutrition action campaign focusing on
the first 1000 days
BASF Human Nutrition22
 In 201...
Nutrition of the first 1,000 days shapes
health in later life
BASF Human Nutrition23
Enable optimal start into life
Keep t...
Mini Wonder, Hearty Heart Health
BASF Human Nutrition24
Product: Omega-3 High-Purity, High-Concentrate Mini Capsules
Targe...
Inside-Out Power-Packed Performance
BASF Human Nutrition25
Market Examples
Vitamin D 100 I.E. Extra,
Germany Probiotics sa...
Mini Wonder, Big Brain Booster
BASF Human Nutrition26
Product: Omega-3 High-Purity, High-Concentrate Mini Capsules
Target ...
Shield your view
BASF Human Nutrition27
Product: Omega-3, lutein, Vitamin B’s enriched jelly stick
Target group: Elderly p...
Locomotive yoghurt
BASF Human Nutrition28
Product: Omega-3, Vitamin D3 and K1 fortified yoghurt
Target group: Elderly peop...
BASF Human Nutrition
1 | Omega-3 market segments
2 | Production of Omega-3 products
3 | Concepts
4 | Summary
29
There are good reasons to rely on
BASF Omega-3 oils & powders
BASF Human Nutrition30
ontaminants on extremely low levels
i...
NewtritionTM Asia Research Grant
3-way collaboration platform
BASF Human Nutrition31
Applications now open!
Science-based ...
32
Providing the right nutrients
to the right people
at the right time
BASF Human Nutrition
This document, or any answers or information provided herein by BASF, does not constitute a legally binding obligation
of ...
Omega-3s for every life-stage: Products and concepts from BASF
Omega-3s for every life-stage: Products and concepts from BASF
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Omega-3s for every life-stage: Products and concepts from BASF

Presented at the BASF Human Nutrition Omega-3 Seminar in Jakarta on August 24, 2016.

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Omega-3s for every life-stage: Products and concepts from BASF

  1. 1. Omega-3s for every life-stage - Products and concepts Jakarta, 24th of August 2016
  2. 2. BASF Human Nutrition 1 | Omega-3 market segments 2 | Production of Omega-3 products 3 | Concepts 4 | Summary 2
  3. 3. Omega-3 market segments - Diversification and penetration BASF Human Nutrition3 Dietary Supplements Pharma Rx Food Infant Nutrition Clinical Nutrition OTCCondition- specific DS Food-like DS
  4. 4. Omega-3s – Application survey BASF Human Nutrition4
  5. 5. BASF Human Nutrition 1 | Omega-3 market segments 2 | Production of Omega-3 products 3 | Concepts 4 | Summary 5
  6. 6. Sustainable sourcing a joint responsibility BASF Human Nutrition6 Together with suppliers and external partners we drive sustainability beyond existing norms  Internationally recognized sustainable sourcing criteria defined  No endangered fish from IUCN red list  No dynamiting/poisoning  No IUU practice  Support of internationally proclaimed human rights  No forced/child labor  Third party validated sustainable sourcing approach  Continuous development of sourcing practices to shape more sustainable Omega-3 products
  7. 7. Polyunsaturated fatty acids (PUFA’s) are unstable products BASF Human Nutrition7 EPA/DHA • Poly-unsaturated fatty acids with two or more double bonds. Highly vulnerable to oxidative damage. Primary products • Peroxides • Tasteless and odourless Secondary products • Volatile and non-volatile products with different characteristics The oxidative state of oil = Sum of all oxidation products present => complicated to measure For more information: GOED’s Voluntary Monograph (Version 5, 2015) Peroxide value Anisidine value
  8. 8. Omega-3 facilities with the broadest portfolio of technologies in the market BASF Human Nutrition8 Industry leading process expertise and manufacturing capabilities Callanish, Scotland, UKIllertissen, Germany Sandefjord, Norway • Founded 1945 • Production of deodorized fish oils since 2009 • Purification & Deodorization • Deodorized Fish Oils (30%) • Human Nutrition • Omega Oil TG Gold • First Marine Oil Factory in Norway • Founded 1935 • Purification, Distillation, Precipitation Concentration • EE & rTG concentrates (60- 75%) • Pharma and Human Nutrition • PronovaPure • Site for for lipid concentration for nearly 30 years • Chromatography, Crystal Pure • EE concentrates (90%) • Fish Oil concentrates (50%) • Pharma • Maxomega • Crystalpure Ballerup, Denmark • Production of encapsulated fish oils since 1988 • Encapsulation • Fish oil powders (7 - 12%) • Human Nutrition • Dry n-3 Powders
  9. 9. BASF Omega Oil TG range Superior sensory profile BASF Human Nutrition9  Production of deodorized fish oils since 2009  The site is ISO 9001, ISO 14001, and ISO/FSSC 22000 (incl. HACPP) certified  2 independent plants  Short path distillation, continuous deodorization, esterification, etc.  Omega Oil TG Gold types are characterized by  superior sensory profile and  lower oxidation parameters  BASF received ITQI Taste Award on sensory profile
  10. 10. Omega-3 facilities with the broadest portfolio of technologies in the market BASF Human Nutrition10 Industry leading process expertise and manufacturing capabilities Callanish, Scotland, UKIllertissen, Germany Sandefjord, Norway • Founded 1945 • Production of deodorized fish oils since 2009 • Purification & Deodorization • Deodorized Fish Oils (30%) • Human Nutrition • Omega Oil TG Gold • First Marine Oil Factory in Norway • Founded 1935 • Purification, Distillation, Precipitation Concentration • EE & rTG concentrates (60- 75%) • Pharma and Human Nutrition • PronovaPure • Site for for lipid concentration for nearly 30 years • Chromatography, Crystal Pure • EE concentrates (90%) • Fish Oil concentrates (50%) • Pharma • Maxomega • Crystalpure Ballerup, Denmark • Production of encapsulated fish oils since 1988 • Encapsulation • Fish oil powders (7 - 12%) • Human Nutrition • Dry n-3 Powders
  11. 11. Omega-3 concentrates Potency and purity are our specialty BASF Human Nutrition11 Concentration Oxidation Purity Potency Pollutants Crude fish oil Very high concentrates
  12. 12. Compelling arguments for high concentrated Omega-3’s BASF Human Nutrition12 #1: Potency of healthy fats Not all Omega-3’s are created equal Pronova Competition Not all Omega-3’s are created equal
  13. 13. Compelling arguments for high concentrated Omega-3’s BASF Human Nutrition13 0 20 CLO FO CLO SquidOilConcenrate FOConcentrate FOConcentrate FOBlend FO FO TunaOil FOConcentrate FO FO PronovaPureSpec PronovaPuretypical 12.9 6.3 202.5 22.7 50 10.6 8.2 7.1 6.2 14.8 10.7 10 15.2 12 4 US market products vs. PronovaPure® Anisidine value of market products in several countries. GOED survey 2012-2013 GOED monograph limit for anisidine value: max. 20 #2: Some are fresher Not all Omega-3’s are created equal CLO = cod liver oil FO = fish oil
  14. 14. Omega-3 facilities with the broadest portfolio of technologies in the market BASF Human Nutrition14 Industry leading process expertise and manufacturing capabilities Callanish, Scotland, UKIllertissen, Germany Sandefjord, Norway • Founded 1945 • Production of deodorized fish oils since 2009 • Purification & Deodorization • Deodorized Fish Oils (30%) • Human Nutrition • Omega Oil TG Gold • First Marine Oil Factory in Norway • Founded 1935 • Purification, Distillation, Precipitation Concentration • EE & rTG concentrates (60- 75%) • Pharma and Human Nutrition • PronovaPure • Site for for lipid concentration for nearly 30 years • Chromatography, Crystal Pure • EE concentrates (90%) • Fish Oil concentrates (50%) • Pharma • Maxomega • Crystalpure Ballerup, Denmark • Production of encapsulated fish oils since 1988 • Encapsulation • Fish oil powders (7 - 12%) • Human Nutrition • Dry n-3 Powders
  15. 15. Beadlet morphology serves to provide highly stable products BASF Human Nutrition15 Electron micrographs Outer layer  Starch  Tricalcium phosphate Matrix  Caseinate  Sugar  Antioxidants  Sodium ascorbate  Tocopherol  Ascorbyl palmitate Actives  Omega-3 oil Ø 300 µm
  16. 16. Microencapsulation process BASF Human Nutrition16 Final product Air Raw material Air Powdering agent Dispersion- phase Drying phase Air Microencapsulation guarantees shelf-life of 3 years when stored at max. 25°C
  17. 17. Guaranteed freshness & stability Omega-3 assay of Dry n-3 DHA 11-D BASF Human Nutrition17 Dry n-3 products remain within specification limits even beyond their entire shelf life DHA content of 3 different batches stored at 30°C and 65% RH. 0 5 10 15 start 1 year 2 years 3 years 4 years % DHA
  18. 18. Omega-3 Portfolio Dietary Supplements / Consumer Health BASF Human Nutrition18 90% 80% 60% 30% Total EPA&DHA 10% Soft gelatin capsules Chewables & gummies Syrups & Liquids Instant and dry mixes Natural fish oils Standard Concentrates High Concentrates Super high Concentrates Main Market Dry n-3 DHA 11-D 12 Food / 12 NK 5:25 C Omega Oil 0525 TG Gold / 1812 TG Gold PronovaPure 46:38 EE 500:200 EE & TG 150:500 EE & TG 360:240 EE & TG
  19. 19. Omega-3 Portfolio Food / Infant Nutrition / Clinical Nutrition BASF Human Nutrition19 90% 80% 60% 30% Total EPA&DHA 10% Margarine, oils, sausages Infant food & emulsions Clinical nutrition Bread & dry mixes Natural fish oils Standard Concentrates High Concentrates Super high Concentrates Main Market Dry n-3 DHA 11-D / 12 Food / 12 NK 5:25 C Omega Oil 0525 TG Gold / 1812 TG Gold PronovaPure 46:38 EE 500:200 EE & TG 150:500 EE & TG 360:240 EE & TG
  20. 20. BASF Human Nutrition 1 | Omega-3 market segments 2 | Production of Omega-3 products 3 | Concepts 4 | Summary 20
  21. 21. Benefits of Omega 3s – Solutions for each life stage BASF Human Nutrition21 Source: Minns et al 2010, Koletzko et al 2007, Lauritzen et al 2001, Hibbeln 2002, Richardson & Montgomery 2005, DeVriese et al 2003, EFSA 2009, Mozaffarian & Wu 2011, Kelley & Adkins 2012, Fontani et al 2005, Freeman et al 2006, Sublette 2011, Morris et al 2005, SanGiovanni & Chew 2005, Krämer & Scholz 2009, Rees et al 2006, Goldberg et al 2007 Pregnancy: Covering high needs for tissue accretion Reduce risk of preterm delivery Infancy: Development of cognitive and visual functions Early childhood: Supporting learning capabilities Heart Health: Maintain normal blood pressure and serum triglycerides Improve vessel flexibility and endothelial function Brain Health: Improve cognitive performance Relieve stress, depression and mood swings Brain Health: Increasing attention and boosting memory  delay progression of cognitive decline. Prevention of depression, dementia. Eye Health: Protect against degenerative processes in the retina  prevent loss of vision Bone & Joint Health Attenuate inflammatory processes. Mothers, Infants & Kids Active Adults Healthy Elderly
  22. 22. Indonesia launched a nation-wide nutrition action campaign focusing on the first 1000 days BASF Human Nutrition22  In 2010, the United Nations (UN) launched a global program called “Scaling Up Nutrition” (SUN), which is aimed at increasing the effectiveness of nutrition programs in tackling the double burden of nutrition in developing countries, including Indonesia.  In 2013, only 38 % of Indonesian babies were exclusively breast-fed for the first six months.  Campaign is aimed at promoting the first 1,000 days of nutrition, from the time of conception till the time the child turns 2 years old.  Nutrition for pregnant and lactating mothers will become a growing opportunity in Indonesia in the future. http://www.who.int/bulletin/volumes/92/4/14-020414/en/
  23. 23. Nutrition of the first 1,000 days shapes health in later life BASF Human Nutrition23 Enable optimal start into life Keep the maternal metabolism and BMI in the normal range Support healthy diet and tailored nutrient supply at every life stage e.g. with vitamins, Omega 3 and carotenoids Source: Innova
  24. 24. Mini Wonder, Hearty Heart Health BASF Human Nutrition24 Product: Omega-3 High-Purity, High-Concentrate Mini Capsules Target group: Adult, especially those who have dysphagia (swallowing difficulty) Health need: Heart health Dosage: 500 – 1000 mg Omega-3 (EPA + DHA ). 2- 3 capsules / day. Product features:  High EPA for heart health  Improved compliance with easy-to-swallow smaller capsules  High-purity, high-concentrate fish oils with superior sensory profile  Extremely low unwanted fats and contaminants Consumer benefit: More Omega-3 benefit delivered in half the size of a conventional capsule Reason to believe:  EPA helps to maintain normal serum triglycerides, improve vessel flexibility and endothelial function.  Various heart foundations and health authorities recommend taking minimum 500mg of EPA + DHA/day for cardiovascular health.  One in 17 people will develop some form of dysphagia in their lifetime.* *http://www.worldgastroenterology.org/guidelines/global-guidelines/dysphagia/dysphagia-english Market Examples Omega-3 Mini Capsules Omega-3 LDL High Concentrate EPA/DHA Formula
  25. 25. Inside-Out Power-Packed Performance BASF Human Nutrition25 Market Examples Vitamin D 100 I.E. Extra, Germany Probiotics sachet, South Korea Product: Omega-3 and Vitamin D On-the-Go Powder Sachet Target group: Image-conscious, time-poor, savvy working adults Health need: Brain health Dosage: Vitamin D (600 IU), Omega-3 (250 mg: EPA + DHA) Product features: Melt-in-your-mouth, deliciously flavored stick packs that dissolve easily and is convenient for on-the-go lifestyle Consumer benefit: Optimal performance, one sachet a day to regulate social cognition and improve decision-making. Reason to believe:  Low serotonin levels can lead to impulsive behaviour and impaired memory.  Vitamin D, EPA and DHA Omega-3s play a role in serotonin synthesis and function.  Inadequate levels of Vitamin D and Omega-3 fatty acids are common, suggesting that brain serotonin synthesis is not optimal.
  26. 26. Mini Wonder, Big Brain Booster BASF Human Nutrition26 Product: Omega-3 High-Purity, High-Concentrate Mini Capsules Target group: Elderly people, especially those who have dysphagia (swallowing difficulty) Health need: Brain health Dosage: 500 – 1000 mg Omega-3 per day, of which 500 mg should be DHA. 2 capsules / day. Product features:  High DHA for brain health  Improved compliance with easy-to-swallow smaller capsules  High-purity, high-concentrate fish oils with superior sensory profile  Extremely low unwanted fats and contaminants Consumer benefit: More Omega-3 benefit delivered in half the size of a conventional capsule Reason to believe:  DHA helps to prevent cognitive decline and improve mental health.  DHA and EPA can reduce depressive symptoms and risk of progressing to dementia.  One in 17 people will develop some form of dysphagia in their lifetime.* *http://www.worldgastroenterology.org/guidelines/global-guidelines/dysphagia/dysphagia-english Market Example
  27. 27. Shield your view BASF Human Nutrition27 Product: Omega-3, lutein, Vitamin B’s enriched jelly stick Target group: Elderly people Health need: Eye health Dosage: 500 mg Omega-3, 6.0 mg lutein, 1.0 mg Beta-Carotene, 0.2 mg Vitamin B1, 0.2 mg Vitamin B6, 0.4 mcg Vitamin B12 (= jelly 2 sticks per day). Product features:  Improves visual performance  Reduces damaging effects of blue light and oxidative damaging in the eye Consumer benefit: Stick has a pleasant fruity flavor and is conveniently packaged in small portions that can easily be put in each handbag Reason to believe:  Omega-3 supports eye health, EPA is anti-inflammatory  Lutein reduces the damaging effects of blue light to the retina  Beta-Carotene serves as antioxidant  B Vitamins may help maintain normal optic nerve function Market Example
  28. 28. Locomotive yoghurt BASF Human Nutrition28 Product: Omega-3, Vitamin D3 and K1 fortified yoghurt Target group: Elderly people Health need: Mobility Dosage: 100 mg Omega-3, 1.6 mg Vitamin D3, 4 mg Vitamin K1, 2.5 g Collagen peptide (per 100g serve) Product features:  Flexibility and mobility enabled by maintaining healthy joints Consumer benefit: Healthier indulgence combined with pleasant taste and texture Reason to believe:  Omega 3 supports joint health  Vitamin D helps decrease the risk of future bone breaks and help heal bone fractures  Vitamin K for achieving & maintaining bone density  Collagen peptides help to rebuild joint cartilage and to stop its degeneration Market Example
  29. 29. BASF Human Nutrition 1 | Omega-3 market segments 2 | Production of Omega-3 products 3 | Concepts 4 | Summary 29
  30. 30. There are good reasons to rely on BASF Omega-3 oils & powders BASF Human Nutrition30 ontaminants on extremely low levels ipid Technology expertise fficiency and product stability pplication forms (oils & powders) eutral sensory C L E A N
  31. 31. NewtritionTM Asia Research Grant 3-way collaboration platform BASF Human Nutrition31 Applications now open! Science-based solutions in Optimizing Health www.basf.com/newtrition-asia-research-grant Focus Ingredients: Plant Sterol & Omega3 Submission Deadline: September 30, 2016
  32. 32. 32 Providing the right nutrients to the right people at the right time BASF Human Nutrition
  33. 33. This document, or any answers or information provided herein by BASF, does not constitute a legally binding obligation of BASF. While the descriptions, designs, data and information contained herein are presented in good faith and believed to be accurate, they are provided for your guidance only. Because many factors may affect processing or application/use, we recommend that you make tests to determine the suitability of a product for your particular purpose prior to use. It does not relieve our customers of the obligation to perform a full inspection of the products upon delivery or any other obligation. The claims and supporting data provided in this publication have not been evaluated for compliance with any jurisdiction’s regulatory requirements and the results reported may not be generally true under other conditions or in other matrices. Users must evaluate what claims and information are appropriate and comply with a jurisdiction’s regulatory requirements. NO WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE, ARE MADE REGARDING PRODUCTS DESCRIBED OR DESIGNS, DATA OR INFORMATION SET FORTH, OR THAT THE PRODUCTS, DESIGNS, DATA, OR INFORMATION MAY BE USED WITHOUT INFRINGING THE INTELLECTUAL PROPERTY RIGHTS OF OTHERS. IN NO CASE SHALL THE DESCRIPTIONS, INFORMATION, DATA, OR DESIGNS PROVIDED BE CONSIDERED A PART OF OUR TERM SAND CONDITIONS OF SALE. Disclaimer BASF Human Nutrition34

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