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How to make your social games successfull

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Bastian Hofmann
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Do’s and don’ts: how to make your social game successful Bastian Hofmann VZnet Netzwerke Ltd. VZnet Netzwerke Ltd. - Friday, November 5, 2010
VZnet Netzwerke Ltd. - Friday, November 5, 2010 #1 Do use a successful social network!
VZnet Netzwerke Ltd. - Friday, November 5, 2010 VZ-Networks
VZnet Netzwerke Ltd. - Friday, November 5, 2010
VZnet Netzwerke Ltd. - Friday, November 5, 2010 Apps and Games @VZnet 33 Mio. Installs 1,8 Mio. DAU 5,5 Mio. MAU
VZnet Netzwerke Ltd. - Friday, November 5, 2010 VZ-Apps compared to other gaming sites   Daily Unique Visitors (Mio) Time on Site (min) VZ-Apps 1,80 10:50 jetztspielen.de 1,30 13:50 gameduell 1,10 20:00 Spieletipps.de 1,00 09:00 king.com 1,00 28:00 BigPoint 1,00 05:40 1001spiele.de 0,46 20:00 spielkarussel 0,43 14:40 gamesload 0,29 04:30 fettspielen 0,24 14:20 spielen.de 0,18 12:30 Yahoo! Spiele 0,16 04:30 spiele-zone.de 0,12 12:00 sevengames 0,11 05:50 Google! Adplanner, Feb 2010
VZnet Netzwerke Ltd. - Friday, November 5, 2010 Top Developers at VZnet Beijing ELEX4.6 Mio. Plinga2.08 Mio. i-Jet Media1.33 Mio. Wooga1,28 Mio. Monthly active users within all applications
VZnet Netzwerke Ltd. - Friday, November 5, 2010 #2 Don’t use a proprietary interface!
VZnet Netzwerke Ltd. - Friday, November 5, 2010
VZnet Netzwerke Ltd. - Friday, November 5, 2010
VZnet Netzwerke Ltd. - Friday, November 5, 2010 OpenSocial Reach
VZnet Netzwerke Ltd. - Friday, November 5, 2010 OpenSocial Europe Event 06.12. - 07.12. Utrecht (NL) http://blog.opensocial.org/2010/10/first-european-opensocial-event-in.html
VZnet Netzwerke Ltd. - Friday, November 5, 2010 #3 Don’t develop a casual or hardcore game!
VZnet Netzwerke Ltd. - Friday, November 5, 2010 What is a Social Game? 0 13 25 38 50 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Sessions within a week Lengthofasession Heavy PlayersTenacious Players Moderate Players Frequent Players Casual Games Social Games Core/Hardcore Games (MMO)
VZnet Netzwerke Ltd. - Friday, November 5, 2010 Bad example: Devil Fight (GameGenetics)
VZnet Netzwerke Ltd. - Friday, November 5, 2010 Good Example: Dorfleben (HalfQuest)
VZnet Netzwerke Ltd. - Friday, November 5, 2010 #4 Allow social interactions
VZnet Netzwerke Ltd. - Friday, November 5, 2010 Example: Frohe Ernte (Elex)
VZnet Netzwerke Ltd. - Friday, November 5, 2010 #5 Use Cross Promotion between your apps.
VZnet Netzwerke Ltd. - Friday, November 5, 2010 Example: Cafe time (Elex) Started cross promotion
VZnet Netzwerke Ltd. - Friday, November 5, 2010 #6 Don’t use a fantasy name!
VZnet Netzwerke Ltd. - Friday, November 5, 2010 Case Study: Bola Renamed to „soccer manager“
VZnet Netzwerke Ltd. - Friday, November 5, 2010 DEMO
VZnet Netzwerke Ltd. - Friday, November 5, 2010 #7 Extend your reach and use mobile devices!
VZnet Netzwerke Ltd. - Friday, November 5, 2010 25
VZnet Netzwerke Ltd. - Friday, November 5, 2010 26
VZnet Netzwerke Ltd. - Friday, November 5, 2010 Mobile Apps & Games on VZnet
VZnet Netzwerke Ltd. - Friday, November 5, 2010 Thank you http://twitter.com/BastianHofmann http://studivz.net/bastian http://slideshare.net/bashofmann bhofmann@vz.net http://developer.studivz.net

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How to make your social games successfull

  • 1. Do’s and don’ts: how to make your social game successful Bastian Hofmann VZnet Netzwerke Ltd. VZnet Netzwerke Ltd. - Friday, November 5, 2010
  • 2. VZnet Netzwerke Ltd. - Friday, November 5, 2010 #1 Do use a successful social network!
  • 3. VZnet Netzwerke Ltd. - Friday, November 5, 2010 VZ-Networks
  • 4. VZnet Netzwerke Ltd. - Friday, November 5, 2010
  • 5. VZnet Netzwerke Ltd. - Friday, November 5, 2010 Apps and Games @VZnet 33 Mio. Installs 1,8 Mio. DAU 5,5 Mio. MAU
  • 6. VZnet Netzwerke Ltd. - Friday, November 5, 2010 VZ-Apps compared to other gaming sites   Daily Unique Visitors (Mio) Time on Site (min) VZ-Apps 1,80 10:50 jetztspielen.de 1,30 13:50 gameduell 1,10 20:00 Spieletipps.de 1,00 09:00 king.com 1,00 28:00 BigPoint 1,00 05:40 1001spiele.de 0,46 20:00 spielkarussel 0,43 14:40 gamesload 0,29 04:30 fettspielen 0,24 14:20 spielen.de 0,18 12:30 Yahoo! Spiele 0,16 04:30 spiele-zone.de 0,12 12:00 sevengames 0,11 05:50 Google! Adplanner, Feb 2010
  • 7. VZnet Netzwerke Ltd. - Friday, November 5, 2010 Top Developers at VZnet Beijing ELEX4.6 Mio. Plinga2.08 Mio. i-Jet Media1.33 Mio. Wooga1,28 Mio. Monthly active users within all applications
  • 8. VZnet Netzwerke Ltd. - Friday, November 5, 2010 #2 Don’t use a proprietary interface!
  • 9. VZnet Netzwerke Ltd. - Friday, November 5, 2010
  • 10. VZnet Netzwerke Ltd. - Friday, November 5, 2010
  • 11. VZnet Netzwerke Ltd. - Friday, November 5, 2010 OpenSocial Reach
  • 12. VZnet Netzwerke Ltd. - Friday, November 5, 2010 OpenSocial Europe Event 06.12. - 07.12. Utrecht (NL) http://blog.opensocial.org/2010/10/first-european-opensocial-event-in.html
  • 13. VZnet Netzwerke Ltd. - Friday, November 5, 2010 #3 Don’t develop a casual or hardcore game!
  • 14. VZnet Netzwerke Ltd. - Friday, November 5, 2010 What is a Social Game? 0 13 25 38 50 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Sessions within a week Lengthofasession Heavy PlayersTenacious Players Moderate Players Frequent Players Casual Games Social Games Core/Hardcore Games (MMO)
  • 15. VZnet Netzwerke Ltd. - Friday, November 5, 2010 Bad example: Devil Fight (GameGenetics)
  • 16. VZnet Netzwerke Ltd. - Friday, November 5, 2010 Good Example: Dorfleben (HalfQuest)
  • 17. VZnet Netzwerke Ltd. - Friday, November 5, 2010 #4 Allow social interactions
  • 18. VZnet Netzwerke Ltd. - Friday, November 5, 2010 Example: Frohe Ernte (Elex)
  • 19. VZnet Netzwerke Ltd. - Friday, November 5, 2010 #5 Use Cross Promotion between your apps.
  • 20. VZnet Netzwerke Ltd. - Friday, November 5, 2010 Example: Cafe time (Elex) Started cross promotion
  • 21. VZnet Netzwerke Ltd. - Friday, November 5, 2010 #6 Don’t use a fantasy name!
  • 22. VZnet Netzwerke Ltd. - Friday, November 5, 2010 Case Study: Bola Renamed to „soccer manager“
  • 23. VZnet Netzwerke Ltd. - Friday, November 5, 2010 DEMO
  • 24. VZnet Netzwerke Ltd. - Friday, November 5, 2010 #7 Extend your reach and use mobile devices!
  • 25. VZnet Netzwerke Ltd. - Friday, November 5, 2010 25
  • 26. VZnet Netzwerke Ltd. - Friday, November 5, 2010 26
  • 27. VZnet Netzwerke Ltd. - Friday, November 5, 2010 Mobile Apps & Games on VZnet
  • 28. VZnet Netzwerke Ltd. - Friday, November 5, 2010 Thank you http://twitter.com/BastianHofmann http://studivz.net/bastian http://slideshare.net/bashofmann bhofmann@vz.net http://developer.studivz.net