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WordPressOptimization & Security     London Affiliate Conference                February 2013             http://gdig.de/l...
About meSEO Trainings, Seminars & Strategy ConsultingWordPress Security, Consulting & Development                         ...
Get the Slide-Deck              http://gdig.de/lac13                                     3
Who is running WordPress?!
See… that‘s the issue!It’s the “hackers” most-loved target!
Section #1: Security
#1 Never EVER do this!                          These sites are                         more than worse…
A quick peak into some theme files…                     LOL! „family friendly“                       links – my a*s…      ...
A quick peak into some theme files…                 functions.php: This theme                 won‘t be working without    ...
#2 Always use TAC to do a pre-check!                      Theme Authenticity                        Checker (TAC)         ...
It get’s worse: base64 encoded footer                 Are you really sure you want                  to see that footer.php...
Right… NICE FOOTER!                      12
If you are REALLY curious…   http://ottodestruct.com/decoder.php   http://www.tareeinternet.com/scripts/byterun.php   h...
PLEASE… stay awayfrom “free” WordPress themes – they’re not     free, really!
#3 Keep your installation clean   Remove all non-active plug-ins as well as themes!                                  15
#4 Do updates regularly! WP Updates Notifier to get emails  on out-dated components (core,  themes & plug-ins) for all bl...
#5 Daily scan your Theme                                   WP AntiVirus                  http://wordpress.org/extend/plugi...
Register now!                    Really, it’s free!http://bluemonitor.net/en/
#6 Harden your Security Settings                              Secure WordPress                  Most important: Remove ver...
#7 Protect wp-admin by .htaccess                            Put an .htaccess to your                             /wp-admin...
#8 Fix File & Folder Permissions                                 WP-Security Scan  Very important: chmod your wp-config.ph...
#9 Moving the “wp-content” folderdefine(WP_CONTENT_DIR, $_SERVER[DOCUMENT_ROOT]./blog/my-wp-content);                     ...
#10 SSL Logins & Administrationdefine(FORCE_SSL_LOGIN, true);                                Set FORCE_SSL_LOGIN to “true”...
BTW: How to do it?                       Just find this                          beast…              … don’t use this     ...
Section #2: WordPress SEO
#11 WordPress SEO by Yoast                      Make sure to uncheck this!                       Enables setting noindex, ...
#11 WordPress SEO by Yoast                            You surely don‘t need paged                             archives, ca...
#11 WordPress SEO by Yoast                     Set proper page title &                    description, also choose        ...
#11 WordPress SEO by Yoast                                   Use help section to get                                 detai...
In addition: Post-level settings                       You can overwrite defaults                        on a per-post lev...
#11 WordPress SEO by Yoast                  Usually you just need one                   (unless having a HUGE             ...
#11 WordPress SEO by Yoast                 Especially w/ single-authored                 blogs, those are a 1:1 copy of   ...
#11 WordPress SEO by Yoast                      For larger sites, check to auto-                         generate XML site...
#11 WordPress SEO by Yoast                     Make absolutely sure                      you‘re using these!
BTW: Clean those URL-Slugs                                    WP Permalauts            Especially important for           ...
#11 WordPress SEO by Yoast
Trust me… things change!Check out SEO data transporter    to switch SEO plug-ins!
Migration made easy: Painless switching!                              SEO Data Transporter              http://wordpress.o...
Section #3: Plug-ins
Credits: http://bit.ly/T8wMwO  Make absolutely sure you onlyuse plug-ins from trusted authors!
#12 Fix your Pagination   Better crawl-ability, better                  WP-PageNavi indexation – what else u want? WordPre...
#13 Improve internal Cross-Linking                                     Yet Another Related                                ...
#14 Auto-optimize Image Attributes                          SEO Friendly Images                           Forces post titl...
#15 Redirect old Contents                                       Redirection                  http://wordpress.org/extend/p...
#16 Mask your Affiliate Links                      Eclipse Link Cloaker                                http://eclipsecloak...
Don’t forget to tweak your robots.txt                            We don‘t want some WPUser-Agent: *                specifi...
#17 Have Rich-Snippets if possible                                 Schema Creator                http://wordpress.org/exte...
#18 Fix your Internal Search                              Relevanssi Search                   http://wordpress.org/extend/...
If you make it multi-lingual…                                WPML                                   http://wpml.org/
Section #4: Mobile
#19 Make it work on Mobile Devices                                      WPtouch                  http://wordpress.org/exte...
Or try: WordPress Mobile Pack                                           Mobile Pack                        Contains variou...
Section #5: Maintenance                          53
#20 Do a Theme Test Drive                        Live-Testing a new theme                           without anyone else   ...
#21 Debug your WordPress                  P3 (Plugin Perf. Profiler)                http://wordpress.org/extend/plugins/p3...
#21 Debug your WordPress                  P3 (Plugin Perf. Profiler)                http://wordpress.org/extend/plugins/p3...
#21 Debug your WordPress                  P3 (Plugin Perf. Profiler)                http://wordpress.org/extend/plugins/p3...
#21 Debug your WordPress                                    Debug Objects               http://wordpress.org/extend/plugin...
#22 Enable Akismet                Just enable, get an API key                and turn „auto-delete“ on!
#23 Backup Database & Files                                       BackWPup                  http://wordpress.org/extend/pl...
#24 Watch out for Errors                            Knowledge is power                            Use a 404 logger      ...
#25 Maintain Categories & Tags                                    Term Mgmt. Tools Mass merge & change parents            ...
Section #6: Performance
Scoring domains byperformance; check it out!        https://developers.google.com/pagespeed/
#26 Compress those Images       13.2% savings                   WP Smush.it      for one image!                   http://w...
Or try this one - if you don’t like Yahoo…       Run‘s awesome                              CW Image     image optimizatio...
#27 Setup a Caching Plug-in                                     W3 Total Cache                http://wordpress.org/extend/...
#28 Combine multiple CSS files Combine CSS files into one to  reduce the number of HTTP requests Minify the big file by ...
#29 Do CSS-Sprites                     http://spriteme.org/
#30 Off-load JS-Libs                            WP Use Google Libraries          Simply enable the plug-in &        serve ...
How to make your site lightning-fast…            http://gdig.de/smxspeed                                        71
OMCap 2011 - Online Marketing Konferenz Berlin                      And that’s it! …13.10.2011                  Wait, stil...
If you’re into automation…                              Auto Poster                             http://www.nextscripts.com/
Thanks! Questions?  mail@grimm-digital.com  twitter.com/basgr  linkedin.com/in/bastiangrimm  facebook.com/grimm.digital  h...
OMCap 2011 - Online Marketing
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