Scrutinising How Consumers Navigate And Interact With Your Website To Ensure They Can Access Information With Ease And Pleasure

1. Scrutinising How Consumers Navigate And Interact With Your Website To Ensure They Can Access Information With Ease And Pleasure Danielle West E-Commerce Marketing Manager Monster UK

3. Information-Based Sites

4. Information-Based Sites

5. Information-Based Sites

6. Information-Based Sites

7. INTERACTIVE

8. INTERACTIVE

9. INTERACTIVE

10. INTERACTIVE

11. INTERACTIVE

12. E-COMMERCE

13. E-COMMERCE

14. E-COMMERCE

15. E-COMMERCE

16. VIEWING PATHS http://poynterextra.org/eyetrack2004/about.htm Source: Eyetrack III Study, Poynter Institute

24. ANALYSIS

25. COMPETITOR ANALYSIS

27. EXTRAS Media such as Flash or Swish should only be added if it is necessary to communicate something about the product that can not be done in conventional text or images or demonstrate the product. Also good to bear in mind that even with Flash Search Engine SDK SEO is more of a challenge than with conventional sites. If you or your client is set on a Flash intro, then place a prominent link for users to skip the intro and track the activity on that link. FLASH or SWISH

28. EXTRAS blogs RSS feeds podcasts wikis linklogs streaming media As with Flash or Swish, all of the above tools should enhance the user experience as opposed to dominate it. When used effectively, they can empower users, encourage regular visits and create a sense of identity or community that marketing or money can provide. Start as you mean to go on as these tools normally require content on a regular basis. Or worse, you create an expectation with no means to fulfil giving the impression that the media was a new tool you got bored of and are now off to play space ninjas with your friends. Unless it is a key focus of the site, test it in a small area from both the developer perspective to gauge the amount of work or time involved and the visitor’s perspective to see if the service is needed or wanted. forums