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Brand Identity Project
       By Brittney Boston
Brand Name
BCB entertainment is the companies name. I will
convey a unique brand through this name by keeping
it simple and easy to remember.The name is catchy so
I will find a statement or slogan that relates to the
names as well a the music industry in which consumers
will instantly know the service or product is BCB
Ent. The entertainment is added to let clients know
the type of industry.
The name BCB Entertainment was selected because
it tells a story about a person who came from nothing
to create a company in the music industry. BCB
stands for Brittney Conzuela Boston and the first
thing people will want to know is who is she and what
does she do. That name will give customers a story
about the creator and a closer relationship also.
CONT.
According to Pursuing Strong Brand byJeff Van
Hoosear. BCB falls under a fanciful trademark
because it is distinctive and is a coined term
pronounced as B’cee’b. Moreover, the name is
protectable as outlined on USPTO.gov because of
its distinctiveness.
LOGO
The type of logo our company will have is a
Wordmark with an image combination. BCB Ent.
logo will be affective because it attracts that eye of the
average person provides a direct vision of what the
company provides.
Competitors Logo’s
The logo above is that of BCB Ent. main
competition in the music industry. By looking at the
logo automatically domination and authority is
granted. The two letters in white writing says take
notice. The logo is simple and sweet and memorable.
The Puma logo is one that conveys a demanding but
appealing presence.The logo type is Wordmark and
also includes an image. This logo is similar to the type
I would like to represent.
My logo
The logo above is a rough draft of the type of logo
BCB aim’s to have. The colors are bright and
inviting and the letter style is cartoon like. An image
of a stick figure with head phones on standing with his
arms open wide in front of a camera will be in the
background of the letters. Underneath the Logo will
be the tagline, Hear it, See it, Be it!
My logo cont.
The design type will be simple with cartoon/bubble
type letters. The colors orange with a blend of black.
The outlining of letters in plain white to express the
emphasis of the letters and to put the attention of the
words.
Corporate Culture
BCB corporate vision is to serve as a primary
resource for any artist in the music industry primarily
independent and unsigned artist to complete a quality
album and other aspects needed for successful musical
production.
These objectives will be provided through the services
provided to the variety of artist with the usage of the
state of facility to create a music album,video and etc.
Mission Statement
It is the mission of BCB Ent. to provide independent
and industry artist with quality resources and products
to fulfill their wants and needs to create a music
project.As the first company of its kind to house
recording,video and photo shooting ability under the
same roof we are dedicated to be the best regardless of
competition. We aim for fast,professional and
friendly service by giving our customers consistency
each time.
Missionwillcont. in the main
BCB mission statement be displayed
entrance in the front lobby of the business. Our
mission statement will be placed on all company
literature as well.The mission statement expresses
BCB direction,focus, a bit of policy,meaning,
challenge and passion and is directed towards clients
and employees..This statement tells who we are within
30 seconds and also is concise, unique and
memorable. BCB competitor Warner Music Group
mission is directed at their accomplishments and not
their service.
Tagline.
                        Hear it, See it, Be it!
The tagline is directed at the clients and it reinforces what the brand is by
     letting people know you can hear it (record), see it ( photos)
                             and be it( video).
 Its different for our competitors because it is catchy and memorable.
Tagline Cont.
Warner Music Group doesn’t have a tagline since it
is a subdivision of Warner Brother Studio, who
tagline is “ Hollywood on the gold coast.” So, I
believe that gives BCB a leg up on this competitor by
having a relevant tagline.
Finally, BCB tagline is specific to a certain extent
because its saying what the capabilities are but in a
broad range.
Tagline in Conclusion
The tagline Hear it, See it, Be it, is very effective
because it leaves one wondering what that statement
means which recent in a person researching to find
out.For the one’s who know what it means it will just
reiterate what they can do with the company. The
tagline is fun and positive. It gives hope in every word
stated by saying you can do it because thats what
Hear it, See it, Be it, means to the average eye.

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Brand building project keynote

  • 1. Brand Identity Project By Brittney Boston
  • 2. Brand Name BCB entertainment is the companies name. I will convey a unique brand through this name by keeping it simple and easy to remember.The name is catchy so I will find a statement or slogan that relates to the names as well a the music industry in which consumers will instantly know the service or product is BCB Ent. The entertainment is added to let clients know the type of industry.
  • 3. The name BCB Entertainment was selected because it tells a story about a person who came from nothing to create a company in the music industry. BCB stands for Brittney Conzuela Boston and the first thing people will want to know is who is she and what does she do. That name will give customers a story about the creator and a closer relationship also.
  • 4. CONT. According to Pursuing Strong Brand byJeff Van Hoosear. BCB falls under a fanciful trademark because it is distinctive and is a coined term pronounced as B’cee’b. Moreover, the name is protectable as outlined on USPTO.gov because of its distinctiveness.
  • 5. LOGO The type of logo our company will have is a Wordmark with an image combination. BCB Ent. logo will be affective because it attracts that eye of the average person provides a direct vision of what the company provides.
  • 6. Competitors Logo’s The logo above is that of BCB Ent. main competition in the music industry. By looking at the logo automatically domination and authority is granted. The two letters in white writing says take notice. The logo is simple and sweet and memorable. The Puma logo is one that conveys a demanding but appealing presence.The logo type is Wordmark and also includes an image. This logo is similar to the type I would like to represent.
  • 7. My logo The logo above is a rough draft of the type of logo BCB aim’s to have. The colors are bright and inviting and the letter style is cartoon like. An image of a stick figure with head phones on standing with his arms open wide in front of a camera will be in the background of the letters. Underneath the Logo will be the tagline, Hear it, See it, Be it!
  • 8. My logo cont. The design type will be simple with cartoon/bubble type letters. The colors orange with a blend of black. The outlining of letters in plain white to express the emphasis of the letters and to put the attention of the words.
  • 9. Corporate Culture BCB corporate vision is to serve as a primary resource for any artist in the music industry primarily independent and unsigned artist to complete a quality album and other aspects needed for successful musical production. These objectives will be provided through the services provided to the variety of artist with the usage of the state of facility to create a music album,video and etc.
  • 10. Mission Statement It is the mission of BCB Ent. to provide independent and industry artist with quality resources and products to fulfill their wants and needs to create a music project.As the first company of its kind to house recording,video and photo shooting ability under the same roof we are dedicated to be the best regardless of competition. We aim for fast,professional and friendly service by giving our customers consistency each time.
  • 11. Missionwillcont. in the main BCB mission statement be displayed entrance in the front lobby of the business. Our mission statement will be placed on all company literature as well.The mission statement expresses BCB direction,focus, a bit of policy,meaning, challenge and passion and is directed towards clients and employees..This statement tells who we are within 30 seconds and also is concise, unique and memorable. BCB competitor Warner Music Group mission is directed at their accomplishments and not their service.
  • 12. Tagline. Hear it, See it, Be it! The tagline is directed at the clients and it reinforces what the brand is by letting people know you can hear it (record), see it ( photos) and be it( video). Its different for our competitors because it is catchy and memorable.
  • 13. Tagline Cont. Warner Music Group doesn’t have a tagline since it is a subdivision of Warner Brother Studio, who tagline is “ Hollywood on the gold coast.” So, I believe that gives BCB a leg up on this competitor by having a relevant tagline. Finally, BCB tagline is specific to a certain extent because its saying what the capabilities are but in a broad range.
  • 14. Tagline in Conclusion The tagline Hear it, See it, Be it, is very effective because it leaves one wondering what that statement means which recent in a person researching to find out.For the one’s who know what it means it will just reiterate what they can do with the company. The tagline is fun and positive. It gives hope in every word stated by saying you can do it because thats what Hear it, See it, Be it, means to the average eye.

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