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Jan. 15: #1 Introduction To GlobalGiving & Our Tools

  1. Online Fundraising Workshop Phnom Penh, Cambodia January 15 th , 2010 Bill Brower Field Program Officer Skype: wsbrower Twitter: GlobillGiving Cambodia mobile: 0978572895
  2. What is GlobalGiving?
  3. For individuals: An online marketplace that allows people to give and communicate directly with quality, innovative projects all over the world, and hear about the impact their donation has made.
  4. For corporations: A source of quality, vetted charitable projects to which they and their employees can give
  5. For project partners (you!): A tool to manage and grow your online network of support and increase awareness of your activities
  6. Fundraising success on GlobalGiving 2008 >1000!
  7. GlobalGiving Today 25+ employees · 100+ volunteers · 1000+ nonprofits · 85 countries 52,000+ donors · US$25 MM in donations headquarters countries with projects
  8. Corporate partners
  9. Sponsor organizations
  10. How do donors navigate on GlobalGiving?
  13. Browsing results... Results are ranked by popularity among givers and by project leader updates
  14. Above-the-fold view
  16. How do messages spread? Word of mouth Email Newspaper Website Radio Phone texting Television Twitter ‘blog’
  17. Did you know about the tools givers use to promote projects they love?
  19. Gift Cards
  20. Registries
  21. Registries allow people to endorse/advertise combinations of projects
  22. Allows any person to take control of evangelizing for your project. These tools integrate into Facebook and other social media. Fundraisers
  23. Widget
  26. GlobalGiving wants every organization to succeed. We provide the tools. You set your goals. The more you include the people you serve in the process, the more you succeed in the social media world.

Notas del editor

  1. All the buzzwords
  2. update
  3. update
  4. update
  5. update
  6. Your page is the full expression of your message. You need to draw people to it through a pared down but still effective message.
  7. update
  8. update
  9. Donors & beneficiaries. We hope to be able to facilitate beneficiary feedback on GG in the coming year through SMS-to-web
  10. Kind of informal fundraiser: Critical Exposure approach