Flourish - SGTC - 11/11/2011

BILL CALKINS – bcalkins@ballhort.com

[object Object],[object Object],[object Object],[object Object],TIP: Go bigger than usual and charge for it! Can-Can ® Terracotta Calibrachoa

TIP: Group all calibrachoa by color, not series. Can-Can ® Rose Star Calibrachoa MiniFamous Double Pink Calibrachoa

[object Object],[object Object],[object Object],[object Object],Diamonds Blue Delphinium TIP: Put some into decorative pots for grab-and-go sales.

[object Object],[object Object],[object Object],[object Object],Diamonds Blue Delphinium TIP: Promote as decorations for summer parties. New Day Clear Orange Gazania

[object Object],[object Object],[object Object],[object Object],AngelMist ® Purple Stripe Angelonia Serena ® Angelonia TIP: Make angelonia a “staff pick” to inspire confidence.

[object Object],[object Object],[object Object],[object Object],Fireworks Gomphrena TIP: Six-inch and larger pots really encourage retail flower power.

CRAZY COLORS FOR SHADE! Unique, color-changing coleus and patterned iresine are livening up dark spaces. Versa™ Burgundy to Green Coleus Versa™ Rose to Lime Coleus Blazin’ Rose & Blazin’ Lime Iresine

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Debonair Dusty Rose Petunia Phantom Petunia Soleil Petunia Phantom Petunia Black Velvet Petunia TIP: Promote unique colors by placing them in prime locations in your annuals department.

Debonair Dusty Rose Petunia Phantom Petunia Phantom Petunia TIP: Some begonias double as houseplants – promote this benefit! ,[object Object],[object Object],[object Object],[object Object],[object Object],Million Kisses Elegance Begonia Sherbet Bon Bon Begonia

Debonair Dusty Rose Petunia Phantom Petunia Phantom Petunia TIP: A “blended” look adds perceived value – price accordingly! ,[object Object],[object Object],[object Object],[object Object],[object Object]

Fiesta™ Sparkler Orange Double Impatiens ,[object Object],[object Object],[object Object],[object Object],TIP: Offer a variety of sizes – gallons and larger deco pots create high perceived value.

Zahara ® Mix Zinnia ,[object Object],[object Object],[object Object],[object Object],Double Zahara™ Cherry & Fire Zinnia TIP: Promote low-care personality to rookie and casual gardeners.

Matrix ® Pansy ,[object Object],[object Object],[object Object],[object Object],Taishan ® Gold African Marigold TIP: Think outside the pack! Try torenia in various containers. Kauai Deep Blue Torenia

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],TIP: Group your selection of low-water-needs plants to encourage multiple-unit sales. Titan™ Bubble Gum Mix Vinca Soleil Petunia Mediterranean Peach XP & White Trailing Vinca

PowWow™ White Echinacea Mystic Spires Blue Salvia Voltage™ Yellow Osteospermum

TIP: Create a shade garden destination in your store – more than just a “Shade” sign. Include every- thing you sell that performs well in the shade – annuals, perennials and ornamental trees and shrubs. Fusion ™ Peach Frost Patchwork ™ Peach Prism ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Dazzler ® Red Impatiens Fusion ™ Glow Fiesta ™ Sunrise Red Double Impatiens Impreza ™ Watercolor Mix Impatiens

[object Object],[object Object],[object Object],[object Object],Henna Coleus Electric Lime ® Coleus Redhead Coleus TIP: Display beds and premade designer combos will help inspire your customers to get creative with unique foliage varieties. Wasabi Coleus

[object Object],[object Object],[object Object],[object Object],Purple Baron Ornamental Millet

Twisted Arrows Juncus Twisted Dart ® Juncus Blue Chalk Senecio

Breathless ® Blush & White Euphorbia Verde and Limón Talinum

Purple Knight Alternanthera Trusty Rusty Coleus Silver Falls Dichondra Fanfare ® Spreading Impatiens Super Elfin ® Impatiens Lucky ™ Lantana Aztec ® Verbena Super Elfin ® Impatiens

Aztec ® Verbena Lucky ™ Lantana Fanfare ® Spreading Impatiens Purple Knight Alternanthera

[object Object],[object Object],[object Object],[object Object],Black Pearl Purple Flash

[object Object],[object Object],[object Object],[object Object],Limón Talinum

[object Object],[object Object],[object Object],Peek-A-Boo Spilanthes

[object Object],[object Object],[object Object],[object Object],PowWow ™ Wild Berry Echinacea

[object Object],[object Object],[object Object],[object Object],Blue Note Scabiosa TIP: Install plenty of perennials in your display gardens, and be sure to label each plant so your customers can easily find them in your perennial department.

[object Object],[object Object],[object Object],[object Object],Blue Note Scabiosa TIP: Install plenty of perennials in your display gardens, and be sure to label each plant so your customers can easily find them in your perennial department. Sombrero Hot Coral Echinacea Double Scoop Raspberry Echinacea

[object Object],[object Object],[object Object],[object Object],Big Top Gold Heuchera

[object Object],[object Object],[object Object],[object Object],Double Delights ™ Expression Hydrangea

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Flutterby Petite ™ Blue Heaven Buddleia Sunshine Daydream Abelia

[object Object],[object Object],[object Object],[object Object],Mona Lavender Plectranthus TIP: Advertise these products and encourage customers to make ANOTHER trip to your store each year.

[object Object],[object Object],[object Object],[object Object],[object Object],Voltage Yellow Osteospermum

Shock Wave ® Denim Spreading Petunia Easy Wave ® Opposites Attract Mix Spreading Petunia

Sorbet ® Yellow Blotch & Blue Blotch XP Viola Matrix Coastal Sunrise Mix Pansy

Juliet ™ Orange Diascia Romeo ™ Bright Pink Basket Diascia

Spotlight on Gerbera The ULTIMATE Impulse Item. TIP: If you want customers to give potted plants as gifts, upgrade the green or black plastic pot with a decorative sleeve and add a gift tag. Mega Revolution ™ Revolution ™ Mini Revolution ™ Micro Revolution ™

[object Object],[object Object],[object Object],[object Object],TIP: Try decorating your outdoor furniture area with some of these hot picks. You will no doubt sell more of both. Coal Miner Colocasia Maui Magic Colocasia

[object Object],[object Object],[object Object],[object Object],Tropical Bronze Scarlet Canna

BILL CALKINS – bcalkins@ballhort.com THANK YOU Continue the conversation: “Like” Flourish on Facebook!

Flourish - SGTC - 11/11/2011

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Flourish - SGTC - 11/11/2011