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Building Your
Niche Freelance Business
Brian Casel
WordCamp Providence 2012
Brian Casel




  @CasJam

  brian@casjam.com
Brian Casel

Co-Host
FreelanceJam.com




   @CasJam

   brian@casjam.com
Brian Casel

Founder
RestaurantEngine.com




   @CasJam

   brian@casjam.com
A Freelancer’s Dilemma...

      “My clients are driving me crazy”

“I’m overworked”
                                 “I’m not enjoying
                                 this anymore”
     “I’ve hit a ceiling”

                            “I’m Bored”
Going Niche...

• Why Go Niche?
• Niche Web Design
• Finding Your Niche
• Marketing To Your Niche Audience
Why Go Niche?               YOU SAY:
                              “I’m a Web Designer.”
•Clients Love Specialists
                            CLIENT THINKS:
                              “Is this the right fit?”




                            YOU SAY:
                             “I’m a Web Designer
                             Specializing in Doctor’s

                            CLIENT THINKS:
                             “Let’s Do This!”
Why Go Niche?
•Clients Love Specialists
•Referrals, Referrals,      “Who is the Go-To
 Referrals...
                            guy (or gal) for
                            Doctor’s Websites?”
Why Go Niche?
•Clients Love Specialists
• Referrals, Referrals,
 Referrals...

•The Long-Tail
Building Your Niche Freelance Business
Web Design   vs.   Niche Web
Web Design                    vs.   Niche Web

 Every Project Has...


•Unique Goals
•Unique Set of Requirements
•Unique Solutions
Web Design                    vs.        Niche Web

 Every Project Has...                Every Project Has...


•Unique Goals                       •Common Goals
•Unique Set of Requirements         •Common Set of Requirements
•Unique Solutions                   •Common Solutions
Web Design       vs.   Niche Web




                       bit.ly/restaurant-
    shansi.org
                       demo
Finding Your Niche

 What are we looking for?


•Clients with common goals & requirements.
•Projects that deliver the same (replicated) solution.
•A market that is large enough.
•A market we can personally connect with.
Finding Your Niche


•Restaurants              •Authors       •Car Dealerships
•Attorneys                •Musicians     •Newspapers
•Doctors                  •Governments   •Non-Profits
•Real Estate Agents       •Politicians   •Local Retailers
•Photographers            •Artists       •? ? ?
Marketing

 Ideas from
 Restaurant Engine...


•Targeted Copywriting
Marketing

 Ideas from
 Restaurant Engine...


•Targeted Copywriting

•Content Marketing
Marketing

 Ideas from
 Restaurant Engine...


•Targeted Copywriting

•Content Marketing

•White Label Program
Thanks

Más contenido relacionado

Building Your Niche Freelance Business

  • 1. Building Your Niche Freelance Business Brian Casel WordCamp Providence 2012
  • 2. Brian Casel @CasJam brian@casjam.com
  • 3. Brian Casel Co-Host FreelanceJam.com @CasJam brian@casjam.com
  • 4. Brian Casel Founder RestaurantEngine.com @CasJam brian@casjam.com
  • 5. A Freelancer’s Dilemma... “My clients are driving me crazy” “I’m overworked” “I’m not enjoying this anymore” “I’ve hit a ceiling” “I’m Bored”
  • 6. Going Niche... • Why Go Niche? • Niche Web Design • Finding Your Niche • Marketing To Your Niche Audience
  • 7. Why Go Niche? YOU SAY: “I’m a Web Designer.” •Clients Love Specialists CLIENT THINKS: “Is this the right fit?” YOU SAY: “I’m a Web Designer Specializing in Doctor’s CLIENT THINKS: “Let’s Do This!”
  • 8. Why Go Niche? •Clients Love Specialists •Referrals, Referrals, “Who is the Go-To Referrals... guy (or gal) for Doctor’s Websites?”
  • 9. Why Go Niche? •Clients Love Specialists • Referrals, Referrals, Referrals... •The Long-Tail
  • 11. Web Design vs. Niche Web
  • 12. Web Design vs. Niche Web Every Project Has... •Unique Goals •Unique Set of Requirements •Unique Solutions
  • 13. Web Design vs. Niche Web Every Project Has... Every Project Has... •Unique Goals •Common Goals •Unique Set of Requirements •Common Set of Requirements •Unique Solutions •Common Solutions
  • 14. Web Design vs. Niche Web bit.ly/restaurant- shansi.org demo
  • 15. Finding Your Niche What are we looking for? •Clients with common goals & requirements. •Projects that deliver the same (replicated) solution. •A market that is large enough. •A market we can personally connect with.
  • 16. Finding Your Niche •Restaurants •Authors •Car Dealerships •Attorneys •Musicians •Newspapers •Doctors •Governments •Non-Profits •Real Estate Agents •Politicians •Local Retailers •Photographers •Artists •? ? ?
  • 17. Marketing Ideas from Restaurant Engine... •Targeted Copywriting
  • 18. Marketing Ideas from Restaurant Engine... •Targeted Copywriting •Content Marketing
  • 19. Marketing Ideas from Restaurant Engine... •Targeted Copywriting •Content Marketing •White Label Program

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