Presentation given to Brisbane members of the Australian Marketing Institute, Wednesday 4 March 2009. Presentation developed by Peter Luetjens, Interactive Strategist & Kevin Moreland, Partner at BCM Partnership, Brisbane.

1. Branding in the interactive space Wednesday_04.03.09

2. Jimmy Wales says… DON’T SUCK

4. The case for interactive Online community engagement strategy

10. Source: IAB Australia

11. Source: Nielsen

12. The interactive space is a branding space

13. Enhancing your brand: engagement

14. brand KNOW WHAT YOU STAND FOR the idea!

15. Brand:

16. Brand: Idea:

19. Brand: Idea: Irresistible to women

21. Brand: Idea:

23. Brand: Idea:

25. Brand: Idea:

27. + Focus and maximise online engagement by leveraging your brand’s key idea

28. Managing the conversation

29. ACA story uploaded to YouTube - 1,600 views and counting TT story uploaded to YouTube - 4,100 views and counting

30. Casa Flemenco ACA story uploaded to YouTube - 1,600 views and counting TT story uploaded to YouTube - 4,100 views and counting The email “ ”

32. Everyone’s a critic, everyone’s an avenue

39. Listen, engage, respond

41. Thanks! [email_address] Visit the BCM Blog and subscribe to What Next: www.bcm.com.au