1.
Curate, Captivate,
Resonate: Engaging The
Right Audience Visually
with Pinterest
Amanda Pehrson
@Crocs
@amandapehrson

2.
•
Help to position ourselves as a four-season brand with over 300 styles to offer
•
Influence new consumers that our shoe is the perfect balance between
comfort & style
•
Inspire on-the-go women with visual imagery & video that defines the best
wearing occasions for all-day comfort

3.
culture
style
authenticity
simplicity
The art of a
great visual
story.
conversation
connectedness

4.
When creating digital content…
Think like an editorial
director of a magazine.
Great visual content focuses less on a one-time
transaction and more on creating a long-term brand
halo.

5.
Brands as content creators.

6.
Brands as content creators.

7.
Bridging the gap to your audience:
finding the right partners to help tell
your story…
MARTHASTEWART.COM
DOMINATES ON PINTEREST
• #1 in unique pinners
• 23% growth in unique
pinners
• 29% growth in new pins
• 38% growth in pins per day

8.
culture
style
simplicity
Companies of all sizes
can be great
storytellers
authenticity
conversation
.
connectedness

9.
Social media makes everyone a storyteller. Every individual who
makes up the parts of your company can help to tell the story.

10.
Even the biggest brands are starting to
publish content that looks user-generated.

11.
Be a curator.

12.
Be inspired.

13.
Thank you!
Amanda Pehrson
@Crocs
@amandapehrson