This document discusses how social media can benefit financial services companies and wealth managers. It provides statistics showing that most top US and European banks, as well as global wealth managers, use Actiance's social media platform. Examples are given of advisors who have gained new clients and sales through social networks like LinkedIn. The document also outlines a social media maturity model and principles for successful social media strategies, which include measuring results and training employees.

1. Confidential and Proprietary © 2013, Actiance, Inc. All rights reserved. Actiance and the Actiance logo are trademarks of Actiance, Inc.
Doug Kaminski
VP, Western Region & Canada
Delivering True Value from Social

2. 2
Compliance
10 of 10
8 of 10
Top US Banks
Top European Banks
Dominant in Financial Services
Key Partners
76%
2 of 3
Global Wealth Managers
60,000+
Finance Professionals on Socialite
5 of 5
Top Canadian Banks
Social
We are the Market Leader
13M+
Social Network Connections

3. 3
Business Relationships go Back to the Future

4. 4
Who Do We Trust?
70%
15%
Base: 57,499 US online adults (18+)
*Base: 15,654 EU-7 online adults (18+)
Source: North American Technographics® Online Benchmark Survey (Part1),
Q2 2012 (US, Canada)
*Source: European Technographics® Online Benchmark Survey, Q3 2012
Corporate
Brand
Personal
Brand

5. 5
Why Wealth Should be Social
Base: Advised Social Platform Users; Source: LinkedIn
LinkedIn Topic-
specific
discussion
boards
Facebook,
Google+, and
Twitter
combined
73%
53%
29%
5 Million investors with
$100K+ assets who use
social media to research and
make financial decisions
#FW2012/2013
Those worth over $4 million
place about three times as much
importance on their wealth
manager's blog posts and social
networking presence compared
to those with less than $500,000.
Investors who
would interact
with their advisor
via social media.
Investors who
do interact with
their advisor via
social media.
52% 4%.4%.

6. 6
Why Banking Should be Social
30%
35%
40%
45%
50%
2011 2012
Attrition Rates
13%
10%
5%
8%
12%
Find out more about their products and services.
Access your account.
Share your budget and spending patterns.
Share great banking-related offers.
Comment on the level of service you’ve received.
How
Americans
Use Social
for
Banking
63%
Seek advice from
friends, family,
and colleagues

7. 20% of enterprises that employ social
Media beyond marketing will lead their industries
in revenue growth by 2015. GARTNER, MAY 2011

8. 8
Social Media Maturity Curve
Pre-Consideration
• No Social Presence
• Restrictive social policy
• No Social Tools
• Need to: identify
options, best practices
Early Consideration
• Small Corporate
Presence
• Banned/ restrictive
policy in place
• Pilot program for
content distribution
might be in place
• Need to: justify
distributed teams
usage
Early Adopters
• Corporate Presence
• Acceptable use policy
• Social media being
used by distributed
teams/advisors
• Need to: use social to
develop, strengthen
relationships, for some
also as a sales channel
Early Majority
• Corporate presence
• Acceptable use policy
• Social media usage by
distributed teams
• Next step, use social to
develop, strengthen
relationships, for some
also as a sales channel
• Previous concerns about
FINRA and/ or impact of
social media overcome
by market acceptance
and demonstrable
results.
I
n
t
e
g
r
a
t
e
d

9. 9
Six Social Principles for Success
Crowdsource ContentDevelop Personal BrandCreate Integral Strategy
Measure & AnalyzeEducate and TrainLeverage Customers

10. 10
How distributed teams use social effectively
2. Listening
3. Participating
4. Contributing
5. Mining
1. Starting

11. 11
Social Delivers Success
$2M$2M
Current: Retired
401(k)401(k)
One of your connections has a new job.
“Hold on
to your
AAPLs!”
“… [The access] provides a
real opportunity for our
advisors to showcase
some of the initiatives
they are putting together
and to reach a broader
audience.”
Monique Gravel,
managing director
and head
of Wood Gundy
• 200 LinkedIn
connections
• 159 messages
• 33 policies sold
“3 new
mortgage
quotes a
month from
Facebook”

12. 12
Further Reading.. and materials
12
• info@actiance.com
• @Actiance, @SarahActiance
Further reading:
• Great Content – fuelling social
• Getting started with your Social Media Policy
• Measuring Social ROI
• FINRA 10-06 and11-39 requirements mapped
to Facebook, LinkedIn, and Twitter features

13. Confidential and Proprietary © 2013, Actiance, Inc. All rights reserved. Actiance and the Actiance logo are trademarks of Actiance, Inc.
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