Case Study: Tasti D-Lite
Presented by: BJ Emerson, VP Technology, Tasti D-Lite LLC
Using Social and Location-Based Technology to Reward Brand Loyalty
• Understand the opportunities for innovation in customer engagement that help drive loyalty
• Identify ways of integrating conventional loyalty programs with mobile and LBS applications
• Learn how to gain the insights required to deploy a successful location based marketing campaign
• Discover lessons learned and how Tasti D-Lite has enabled customers to share their loyalty and location activity online
• Uncover the consumer benefits of receiving tangible rewards through the social friendly POS application and TastiRewards program
www.bdionline.com
6. Tasti D-Lite
Social and Mobile Milestones
Mashable’s Foursquare SNAP
Top 40
QSR Applied
Brands
“Nearby Specials” Technology Launch Partner
on Twitter Launch Partner Award and Case Study
Twitter TastiRewards
RSPA RetailNow Google “Offers”
Business 101 Loyalty Program Launch Partner
Innovative
Case Study Launch
Solutions
Award
22. 1 out of 5 myTasti.com members are allowing connections to
at least one social network to enable the sharing of
automated loyalty messages.
Number of social networks that myTasti.com
users are enabling connections to:
1 Network 63.64%
2 Networks 24.83%
3 Networks 11.54%
44.92%
Network
Preferences: 18.68%
36.41%
24. Side Effects
Loyalty customers spend more. Social and mobile
elements offer more program features and benefits.
Better visibility and connections to core customers.
keyword rich social mentions influence search results
Press, awards, books.
25.
26. Books
The Third Screen:
By Chuck Martin
Social Location Marketing
By Simon Salt
Social Networking Made Easy
By Miriam Salpeter
Location Based Marketing for Dummies
By Aaron Strout and Mike Schneider
Likeable Social Media
By Dave Kerpen
The Power of Foursquare
By Carmine Gallo
26
27. Coming Fall 2012
The Tasti D-Lite
Way:
Social Media
Marketing
Lessons for
Building Loyalty
and a Brand
Customers Crave
27
35. The Moral of the Story
Find out how your customers are engaging.
Build systems/apps that enable them to share.
Celebrate with them.
Get creative with mobility.
Be responsible.
Think long term.
Take a risk.
Invest in relationships.