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  How to Make Friends With Search Engines by Joy Victory, Editorial Czar WordPress.com
(mock-up) Coming Soon on WordPress.com...
[object Object],Front-door  Back-door
Look at your stats often ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Learn to track trends ,[object Object],[object Object]
Let the Tool Help You ,[object Object]
For any topic (trendy or not), write with keywords in mind. ,[object Object],[object Object],[object Object]
...The keywords are ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where to use keywords ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other places to use keywords ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Other things to keep in mind ,[object Object],[object Object],[object Object],[object Object],[object Object]
Gracias! Joy Victory thejoyvictory.com editor.wordpress.com @thejoyvictory

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Make friends with_search_engines

Editor's Notes

  1. Going to be general tips since so many of you use different plaftorms.  where I work, used to work tips i've gleaned over the years general tips great to be here today! such a talented group and what a great conference i work for wp.com as the editorial czar and so i certainly look at a lot of blog traffic every day. these are some basic tips i've gleaned along the way... this is fairly general since we have so many different platforms being used
  2. i see two basic forms of web traffic nyt  versus about you have more control over back door so i want to demystify that process some also,t raffic patterns have shifted a little as more people use social networking to share content.  But because food terms, especially recipes, are a very searched item, food bloggers should know how to utilize search engines.    "F ront-door " traffic -- people go directly to a site and browse from the homepage.  "Back-door " traffic -- people arrive via  search engines  or social networking and land on a specific article/post.  Building front-door traffic is tough, you have more control over back-door traffic. 
  3. first way to de-mystify? don't ignore your stats.  spend some time playing around w/ your stats/metrics and definitely keep checking them often.... while you can't force people to link to you on their facebook accounts, you can influence search engines to rank you higher.  search engines are largely automated and looking for key things to help them rank content. 
  4. "chocolate metate" grinding -- use as an example here.  people will search for this, believe it or not. long tail of the internet.  Even obscure terms should be researched beforehand. 
  5. You should also do a bit of keyword research anytime you start a post. Look at what's out there in search results, check Google Insights for any rising searches that fit well.  
  6. how can i write the post to help a search engine rank me? 
  7. this is the phrase you want to use throughout your post. so by optimizing for this more specific term, that gives you the chance to rank higher in google for a less popular term. you want to optimize well for the small audience who is looking for this stuff  overtime, this really adds up...long tail of the internet
  8. These aren't "mandatory" tips -- every little bit helps, but don't sacrifice your personal tastes for search engines. 
  9. URL headline in first graf photo's text info recipe sub-title She is #1 in Google.  Fun to read post, too.