Social Media Marketing: The "Tools" of Engagement
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In preparation for a presentation on Social Media "Tools" of Engagement for the Kansas City chapter of American Society of Training & Development (ASTD), I'm posting my presentation here on Slideshare to demonstrate it's capabilities. I'm also embedding this presentation into a blog post and launching the post from the actual presentation to demonstrate how quickly content can spread via RSS syndication and social networking sites. I'll be anxious to check my bit.ly stats at the end of the presentation to see how many eyeballs have checked it out...
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Social Media Marketing: The "Tools" of Engagement
- 1. Social Media Marketing: The “Tools” of Engagement Brody Dorland – President & Strategy Guy Something Creative, Inc.
Notas del editor
- Social media is just for kids - June FB report, 55+ fastest growing demographic It’s just a fad – chat rooms since early 90s There are rules – Different approaches, no right or wrong way. Now, there are some best practices… You have to be on all the social sites – No, find your best fishing hole. Social media is just FB, LinkedIn and that Twitter thing…it’s a lot more. Since I’m up here talking about this topic, I must be an expert… No. I’m not an expert, no one is. This stuff moves too fast. I’m a strategic marketer, a social butterfly, and a closet computer geek. My mindset has always been “give to get”.
- Blogs – A living breathing hub Major social networks – FB, LI, Twitter Smaller, local networks – KCOC Forums (general and industry specific) – Meeting Professionals International (MPI) Discussion Forum Video sharing sites, Photo sharing sites Content sharing (Scribd, Slideshare, Brainshark) Podcasting, Music sharing sites Social Bookmarking Sites (Digg, Stumbleupon, Delicious) Productivity Tools – RSS, Ping.fm, Tube Mogul Social Media and Reputation Monitoring Tools - SocialMention, Spiral 16, URL shorteners