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READY FOR THE FUTURE:
Discover disruptive technology trends
impacting YMCAs globally
Presented By:
Marc Hill
Founder and C...
BEDIGITALGIANTS.COM
ABOUT
ME Marc Hill
@BeDigitalGiants @mhill
bedigitalgiants
/bedigitalgiants
/company/digital-giants
ca...
1. The Trend of Disruption
2. Disruptive Technology Impacting the Y
3. The Hyperconnected Consumer
4. Reaching the Hyperco...
A disruptive technology is one that
displaces an established technology and
shakes up the industry, or a ground-
breaking ...
BEDIGITALGIANTS.COM
THE TREND OF
DISRUPTION
BEDIGITALGIANTS.COM
EXAMPLES OF
DISRUPTION
WHAT’S
NEXT?
BEDIGITALGIANTS.COM
BEDIGITALGIANTS.COM
Disruptive
technologies
impacting the Y.
Anybody can be
a philanthropist,
thanks to
crowdfunding.
CROWD
FUNDING
BEDIGITALGIANTS.COM
BEDIGITALGIANTS.COM
UBER-FICATION
OF CHILD CARE
Wearables turn
everyday
activities into
trackable fitness
and provide user
motivation.
BEDIGITALGIANTS.COM
FITNESS
WEARABL...
Tech is the new
personal trainer.
BEDIGITALGIANTS.COM
PERSONAL
TRAINERS
BEDIGITALGIANTS.COM
HOME
VS GYM
BEDIGITALGIANTS.COM
Meet the hyper-
connected
consumer.
Does this look familiar?
MILLENNIAL
GENERATION GEN Z
90% of Gen Y check their emails, texts, and
social media using their smartphones before
they even get out of bed.
BEDIGITA...
BEDIGITALGIANTS.COM
US millennials touch their
smartphones 45 times a day.
18 to 24 years old, spend an average of
91 hour...
BEDIGITALGIANTS.COM
BEDIGITALGIANTS.COM
How to reach the
hyper-connected
consumer.
BEDIGITALGIANTS.COM
WHAT IS
A BRAND?
A brand is no longer what
we tell the consumer it is -
it is what consumers tell
each...
THEN Social media is used across multiple
business units.
In addition to leveraging their corporate
accounts, companies em...
Demonstrating
Empowering
Involving
Educating
BEDIGITALGIANTS.COM
MODEL OF
ENGAGEMENT
BEDIGITALGIANTS.COM
A retailer using big data to its full potential can increase its
operating margin by more than 60%.
After receiving irrele...
BEDIGITALGIANTS.COM
ONE TO ONE
MARKETING
73% of consumers prefer to do business with
brands that use personal information ...
BEDIGITALGIANTS.COM
CUSTOMIZE
PERSONALIZE
One to one marketing
customizes and personalizes
the customer experience
A Case Study in Data Disruption:
24 Hour Fitness Drives
Valuable Behaviors
GOAL: Foster member loyalty and increase new
me...
Use your web presence to:
Website
Search Marketing
Social Media
Content
Email Marketing
BEDIGITALGIANTS.COM
Tell a Story C...
BEDIGITALGIANTS.COM
How can your
YMCA stand out?
Let’s Be Disruptive
Workshop
BEDIGITALGIANTS.COM
Workshop
● Identify how the technologies outlined are
impacting your Y.
● Identify three ways your Y can leverage one of
t...
Questions?
BEDIGITALGIANTS.COM
Thank You!
BEDIGITALGIANTS.COM
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Ready for the future: Technology trends impacting YMCAs globally

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Technology is disrupting every aspect of our lives and our organizations. Just as disruptive tech has reshaped societies and businesses, it can also usher in a new era of engagement and impact for the YMCA to be a global leader. Marc Hill, Founder and CEO of Digital Giants, examines the leading trends in disruptive mobile and social media technology and big data. Using case studies and real-life examples, learn what’s on the horizon, what you should already be doing, and how to harness the power of a world connected via smartphones.

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Ready for the future: Technology trends impacting YMCAs globally

  1. 1. READY FOR THE FUTURE: Discover disruptive technology trends impacting YMCAs globally Presented By: Marc Hill Founder and CEO; Digital Giants October 2, 2015
  2. 2. BEDIGITALGIANTS.COM ABOUT ME Marc Hill @BeDigitalGiants @mhill bedigitalgiants /bedigitalgiants /company/digital-giants ca.linkedin.com/in/marchill BeDigitalGiants.com bedigitalgiants
  3. 3. 1. The Trend of Disruption 2. Disruptive Technology Impacting the Y 3. The Hyperconnected Consumer 4. Reaching the Hyperconnected Consumer 5. Workshop BEDIGITALGIANTS.COM TODAY’S AGENDA
  4. 4. A disruptive technology is one that displaces an established technology and shakes up the industry, or a ground- breaking product that creates a completely new industry. BEDIGITALGIANTS.COM
  5. 5. BEDIGITALGIANTS.COM THE TREND OF DISRUPTION
  6. 6. BEDIGITALGIANTS.COM EXAMPLES OF DISRUPTION
  7. 7. WHAT’S NEXT? BEDIGITALGIANTS.COM
  8. 8. BEDIGITALGIANTS.COM Disruptive technologies impacting the Y.
  9. 9. Anybody can be a philanthropist, thanks to crowdfunding. CROWD FUNDING BEDIGITALGIANTS.COM
  10. 10. BEDIGITALGIANTS.COM UBER-FICATION OF CHILD CARE
  11. 11. Wearables turn everyday activities into trackable fitness and provide user motivation. BEDIGITALGIANTS.COM FITNESS WEARABLES
  12. 12. Tech is the new personal trainer. BEDIGITALGIANTS.COM PERSONAL TRAINERS
  13. 13. BEDIGITALGIANTS.COM HOME VS GYM
  14. 14. BEDIGITALGIANTS.COM Meet the hyper- connected consumer.
  15. 15. Does this look familiar? MILLENNIAL GENERATION GEN Z
  16. 16. 90% of Gen Y check their emails, texts, and social media using their smartphones before they even get out of bed. BEDIGITALGIANTS.COM
  17. 17. BEDIGITALGIANTS.COM US millennials touch their smartphones 45 times a day. 18 to 24 years old, spend an average of 91 hours a month in smartphone apps 18 hours more than people who are 35-44. 33 hours more than 45-54 year-olds.
  18. 18. BEDIGITALGIANTS.COM
  19. 19. BEDIGITALGIANTS.COM How to reach the hyper-connected consumer.
  20. 20. BEDIGITALGIANTS.COM WHAT IS A BRAND? A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is. - Scott Cook
  21. 21. THEN Social media is used across multiple business units. In addition to leveraging their corporate accounts, companies empower their employees to act as marketers and to humanize the brand on social media by using their personal accounts. BEDIGITALGIANTS.COM Punitive social media policies for employees – focused on what employees should not do. Mass marketing and paid advertising. Philosophy: How can we use our corporate social accounts for marketing campaigns? Marketing used corporate social accounts that were faceless and nameless. Marketing owned social media. NOW Empowering social media policies for employees – focused on what employees should do. 1:1 targeting focused on relationship building and trust. Philosophy: How can we use social media to solve problems across business units.
  22. 22. Demonstrating Empowering Involving Educating BEDIGITALGIANTS.COM MODEL OF ENGAGEMENT BEDIGITALGIANTS.COM
  23. 23. A retailer using big data to its full potential can increase its operating margin by more than 60%. After receiving irrelevant information or products from a brand, 43% ignored future communications from the company, while 20% stopped buying from it altogether. BEDIGITALGIANTS.COM WHY DATA MATTERS
  24. 24. BEDIGITALGIANTS.COM ONE TO ONE MARKETING 73% of consumers prefer to do business with brands that use personal information to make their shopping experiences more relevant.
  25. 25. BEDIGITALGIANTS.COM CUSTOMIZE PERSONALIZE One to one marketing customizes and personalizes the customer experience
  26. 26. A Case Study in Data Disruption: 24 Hour Fitness Drives Valuable Behaviors GOAL: Foster member loyalty and increase new members at 24 Hour Fitness. CONNECT: Give members unique guest passes to share with friends via email or social networks. COLLECT: Segment the referred members based on responsiveness. CONVERT: Send them tailored emails throughout the sign-up process + reward the top current members for referring a friend. RESULT: 8,300 new direct referrals and lifetime value of $600,000 in just one month BEDIGITALGIANTS.COM CASE STUDY
  27. 27. Use your web presence to: Website Search Marketing Social Media Content Email Marketing BEDIGITALGIANTS.COM Tell a Story Connect Engage Convert
  28. 28. BEDIGITALGIANTS.COM How can your YMCA stand out?
  29. 29. Let’s Be Disruptive Workshop BEDIGITALGIANTS.COM
  30. 30. Workshop ● Identify how the technologies outlined are impacting your Y. ● Identify three ways your Y can leverage one of the technologies for: ○ Members ○ Donors ○ Advocates ○ Employees ○ Other... ● We will discuss and share these ideas as group BEDIGITALGIANTS.COM WORK SHOP
  31. 31. Questions? BEDIGITALGIANTS.COM
  32. 32. Thank You! BEDIGITALGIANTS.COM

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