The science and significance of hair, natural hair care, and a little background on Bear Fruit Hair.

2. Bear Your Hair Experience Bear Fruit Hair

6. Background of BFH Founder, Marissa Shaffer living in Arizona for 15 years Just about all natural products contained humectants ‘ Almost-perfect’ products - idea for customization was born Products geared toward dry hair in dry environments Our Focus Moisture, Health, Empowerment/Customization “ The Power Of Your Hair’s Health is in Your Hands”

11. Simplified- Protein + Water + Oil / Your Balance Other Stuff – Unique to You Herbs, Fruit, Humectants Protein = Structure/strength Water = Flexibility/life Oil = Protecting/moisture retaining Common misconception - oil ‘moisturizes’ hair, but it doesn’t – it protects moisture, and otherwise adds styling (look & feel) effects

12. Proteins for Hair/Hair Products Because of their similarity to the structure of hair and skin, proteins are naturally adsorbed (gathered together into a layer). Non-occlusive film forming, which binds water (humectant) and enhances the ability to absorb and maintain moisture. Neutralizes static charges, reduces fly-away and friction damage from styling, enhances shine and manageability, increases strength, good film-forming properties and can smooth the hair shaft (split-end repair products) Why Use Protein? When hair undergoes any chemical service or is damaged by heat tools, protein is lost, hence the hair loses some its elasticity or strength. Very curly hair tends to be dry and fragile even in natural state. Easy to overproteinize and overweight hair if not moisture balanced Common Conditioning Agents Plant-based proteins wheat, rice, soy, corn Animal-based proteins milk, collagen, keratin Chemical (amino acid residues) Functional (mechanical/structural) oils Keratin, collagen, elastin, silk, milk, wheat

15. Scalp Issues Note that you can also simply have product buildup. How to check: Take the edge of a comb or your fingernails and glide down a strand of hair with them. If you have a powdery white substance on your nails or comb when you are done, it’s probably product buildup. This occurs when shampoos or conditioners either don’t remove styling products, or when the fillers in the shampoos and conditioners themselves leave a buildup. Dry skin generally results from the same issues as dry scalp. Dandruff vs. Dry Scalp Dandruff Mixture of sebum (oil which comes from the hair shaft), sweat, bacteria and scalp tissue. Causes: overactive sebaceous glands, bad hygiene, hair grease, scratching/digging into scalp, sharing combs Usually appears in large areas of the scalp at a time, and is distinctly different than dry scalp if you view them side by side. It is always yellow or orange colored because of the sebum and sweat. Dry scalp Over shedding of dead and dehydrated skin cells of the scalp caused by itching, scratching, over combing, and due to severe dehydration of the sebaceous glands. There is also not a bacteria present in most cases, and the skin has not combined with sweat and sebum. Dry scalp takes less care to battle, and is usually attributed to bad products being used. Shedding will be white in color. In in fact, the white colored flakes you may see in dandruff shampoo commercials is actually dry scalp not dandruff.

21. Product Comparison – Different Focuses Ingredients for Miss Jessie's “Buttercreme ” : Deionized Water, Acetylated Lanolin , Beeswax , Shea Butter, Cocoa Butter, Carbomer 940 , Fragrance, Peppermint Oil, Castor Oil, Dilaurate Laneth-15 , Glycerin , Glyceryl Stearate , Hydrolyzed Animal Protein , Imidazolidinyl , Jojoba Oil, Laneth 15 , Mineral Oil , Methyl Paraben , Milk Protein, Panthenol , Paraffin , PEG-400 , PEG-100 , Stearate , Petrolatum , Propyl Paraben , Triethanolamine , Vitamin E, Wheat Germ Oil. Ingredients for Jane Carter’s “ Nutrient Conditioner ” : Deionized Water, Behentrimonium Methosulfate, Glycerin , Cetearyl Alcohol, Ceteareth 20, Extracts of: Green Tea, Sage, Rosemary, Basil, Mullein, Licorice, Thyme, and Vanilla, Sunflower Oil, Aloe Vera, Jojoba Oil, Lavender Oil, Lemon Oil, Wheat Protein, Wheat Amino Acids, Tocopherol, Lecithin, Panthenol, Caprylic Acid, Glycine, Potassium Sorbate, Citric Acid. Ingredients for “ Enhancing Herbal Conditioner ” (Taliah Waajid) : Pure Distilled Water, Anise, Capsicum Oil, Olive Oil, Wheat Germ, Beeswax, Aloe Vera, Walnut Oil, Cherry bark, Calendula, Thyme, Kiola, Quine Seed Complex, Vitamin E, Silk Protein, Apple Extract, lavender Extract, Balsam Canada, Bay Laurel, Fruit Bio-flavonoid. Ingredients for Carol’s Daughter “ Black Vanilla Leave-in Conditioner ” : Water (Aqua), Polysorbate 80 , Glycerin , Panthenol (Pro-vitamin B5), Sodium Hyaluronate , Sodium PCA , Butylene Glycol , Lavandula Angustifolia (Lavender) Flower/Leaf Stem, Lonicera Caprifolium (Honeysuckle) Flower Extract, Lonicera Japonica (Japanese Honeysuckle) Flower Extract, Salvia Officinalis (Sage) Leaf Extract, Calendula Officinalis Flower Extract, Hydrolyzed Wheat Protein, Hydrolyzed Wheat Starch, Hydrolyzed Corn Starch, Potassium Sorbate, Citric Acid, Caramel , Fragrance (Parfum) Ingredients for Shea Moisture’s “ African Black Balancing Conditioner ” : Deionized Water, Aloe Vera Leaf Juice, Salicylic Acid , Salix Alba (Willow) Bark Extract, Vegetable Protein , Melia Azadirachta (Neem) Seed Oil, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Butyrospermum Parkii (Shea Butter) Oil*,Cetyl Alcohol, Castor Isostearate Succinate, Plantain Enzyme, Capryl Gycol, EssenQal Oil Blend, Japanese Honeysuckle Extract. Ingredients for Bear Fruit Hair’s “Desert Moisturizer and Leave-In Conditioner”: Purified Water, Coconut Oil, Macadamia Nut Oil, Palm Fruit Kernel Oil, Cetearyl, Shea Butter, Mango Butter, Aloe Vera Juice, Pistachio Oil, BTMS, Preservative

23. The BFH Mission - Taking Healthy Hair to the World… … and Christ.

24. Q&A

25. What questions are still unanswered? Let us know, and we’ll post the answers to your questions within the next few days (and we’ll make sure to send the link to you). Give us your feedback, too! John 15:16 “I…put you in the world to bear fruit that will last. If you do, whatever you ask God in relation to me, He will give.” How Can BFH Help? Additional resources: Blog.bearfruithair.com Email newsletter Webinar presentation, with addt’l notes Macherie’s Science of Hair video - http://www.youtube.com/watch?v=AxCLSmjRbf0

26. And for our valued webinar attendees… A Special Offer “ Private $5” We’ll be emailing the private link to the list of products we’re allowing a huge discount on. Not available to the public.