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8 social media trends that matter

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8 social media trends that matter

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Addresses 8 social media trends that impact business: social analytics, video, social commerce, chat bots, mobile first, enterprise collaboration, employee advocacy and need to focus. Recommends how different types of businesses should focus their social media marketing on different social media platforms.

Addresses 8 social media trends that impact business: social analytics, video, social commerce, chat bots, mobile first, enterprise collaboration, employee advocacy and need to focus. Recommends how different types of businesses should focus their social media marketing on different social media platforms.

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8 social media trends that matter

  1. 1. 8 Social Media Trends That Matter And How they Apply to Business @Laurie Shook
  2. 2. Where Shall We Start? Pick a picture, and away we go!
  3. 3. Big Data & Social Analytics š Customer service, PR, Marketing earliest “sweet spot” for social media š Next phase: applying “Big Data” available in social media to impact other business areas š Ticker Tags: Uses social media trends to alert investors in advance of stock price changes š Other uses: Forecasting based on weather; inventory; product requirements; process improvement Chewbacca Mom viral video & Hasbro stock price
  4. 4. Video Comes Alive š People remember 10% of what they hear; 65% of what they see š Infographics are 3X more likely to be shared š Live streaming took off with Periscope in 2015; Facebook Live brings easy video creation and distribution to built-in audience live & later š Implications for business: Do visual always. Do video now, as much as possible. Do Facebook “Live” now. The Eye by Tony Tasset
  5. 5. Social Commerce š $3.3 B in US Sales tracked to Social media š Facebook and YouTube introduced 360 ads for immersive experiences š Pinterest drives $50 average sale š 2 M pin product pins daily š 93% use Pinterest for purchase planning š Introduced buyable pins Source: Social Media Today
  6. 6. Chats & Chat Bots Pique Curiosity š Messaging Apps gaining strength š WhatsApp, Facebook Messenger š Chat bot – Chatter robot or conversational agent š Siri, Cortana, Alexa š Automate routine transactions š Save us from IVR jail! Source: TechCrunch, 2016
  7. 7. Mobile Phone Lovers š More Google searches occur on mobile than desktop š Nearly 80% of time on social is via mobile š Mobile ordering apps poular: Starbucks, Dunkin Donuts, Chick-fil-A š Implications. Your website MUST be responsive or mobile friendly š Implications: Plan to leverage location information and evaluate mobile ordering. Mobile Phone Lovers, Banksy, Bristol.
  8. 8. Social Comes to the Enterprise š 2/3 of Social Media’s Value lies in improving collaboration and communications within and across enterprises (McKinsey Global Institute) š What’s the stumbling block? Usability? Security? Purpose? š Facebook for Business being trialed š Potential for LinkedIn/Microsoft
  9. 9. Employee Advocacy š Employees have 10X the followers and 8X the social engagement as the brand š Apps exist that help curate, customize and track content for employees, such as SocialChorus š Successful example: Zappos š Mainstream examples, AT&T, Starbucks Social Media Today
  10. 10. What Social Media Strategies Should I Use for My Business? š Different trends apply to different businesses š Mobile ordering great for chain retail š Video great for all types—solopreneur, non-profit, SMB, enterprise š Different platforms depending on business š Should have a good business with a good product before you focus too much on social! business2community
  11. 11. Social Media Can Overwhelm 30 20 18 14 0 10 20 30 40 50 60 70 80 90 Category 1 Chart Title FB Instagram Snapchat Twitter Average Minutes per day ranges from 82 to 110 minutes
  12. 12. Prioritizing Focus Areas Non-profit; Solopreneur SMB Enterprise LinkedIN Sales; recruiting; thought leadership; Pulse B2B Sales; Pulse; recruiting Facebook Events; ads; posts; boost Posts, Events; boosts; ads; Posts; Events; boost; ads; Posts; boosts; ads; Twitter News; events Amplification Customer service; news Instagram; If visual appeal If visual appeal If visual appeal B2C yes; B2B depends Pinterest If product related If product related Website Yes Maybe Yes Yes Snapchat Marketers Dabble Research
  13. 13. 8 Social Trends that Matter And how they apply to business Laurie Shook Lauriejshook@gmail.com @LaurieShook on Twitter and Facebook 972-767-9291

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