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Chocolate box 
Half or full smile, lips together or slightly 
parted, teeth barley visible, full or three-quarter 
face to the camera. Projected 
mood is blandly pleasing, warm, where 
uniformity of features in their smooth 
perfection is devoid of uniqueness or of 
individuality.
Invitational 
Emphasis on the eyes, mouth shut or with 
only a hint of a smile, head to one side or 
looking back to camera. Projected mood is 
suggestive of mischief or mystery, the hint of 
contact potential rather than sexual promise, 
the covers equivalent of advertisings soft sell.
Super-smiler 
Full face, wide open toothy smile, head 
thrust forward of chin thrown 
backwards, the hair is often wind-blown. 
The projected mood is 
aggressive, ‘look at me’ demanding, the 
hard ell, ‘big some-on’ approach.
Romantic or sexual 
A fourth and ore general 
classification devised to include 
male and female ‘two-somes; or 
even the dreamy, heavy- lidded, 
unsmiling big-heads, or the 
overtly sensual or sexual. The 
projected moods are possible 
‘available’ and definitely 
‘available’.
Carefree. 
Nymphlike, active, healthy, gay, 
vibrant, outdoor guy; often smiling 
or grinning.
Practical 
Concentrating, engaged o the 
business in hand, mouth closed, 
eyes objected-directed, 
sometimes a slight frown; hair 
often short.
Seductive 
Similar to the cool/level* look in many 
respects- the eyes are less wide, perhaps 
shaded the expression is less reserved 
but still self-sufficient and confident; 
milder versions may include a slight 
smile. 
*Cool/level: indifferent, self sufficient, 
arrogrant, slightly insolent. Wide eyes, 
lips straight or slightly parted and 
obtrusive hair, often blonde. The eye 
often look the reader directly in the eye, 
as perhaps the person regards himself in 
the mirror.
Comic 
Deliberately ridiculous, acting the fool, 
exaggerated, pulling faces for the benefit 
of a real or imaginary audience, 
sometimes close to sort of archness.
Catelogue 
A neutral look as of a dummy, 
artificial, and waxlike; features 
may be in any position, but 
theyre most likely to be with 
wide open eyes and a smile, 
but the look remains vacant 
and empty, all of the persons 
personality has been removed.

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Media facial expression

  • 1. Chocolate box Half or full smile, lips together or slightly parted, teeth barley visible, full or three-quarter face to the camera. Projected mood is blandly pleasing, warm, where uniformity of features in their smooth perfection is devoid of uniqueness or of individuality.
  • 2. Invitational Emphasis on the eyes, mouth shut or with only a hint of a smile, head to one side or looking back to camera. Projected mood is suggestive of mischief or mystery, the hint of contact potential rather than sexual promise, the covers equivalent of advertisings soft sell.
  • 3. Super-smiler Full face, wide open toothy smile, head thrust forward of chin thrown backwards, the hair is often wind-blown. The projected mood is aggressive, ‘look at me’ demanding, the hard ell, ‘big some-on’ approach.
  • 4. Romantic or sexual A fourth and ore general classification devised to include male and female ‘two-somes; or even the dreamy, heavy- lidded, unsmiling big-heads, or the overtly sensual or sexual. The projected moods are possible ‘available’ and definitely ‘available’.
  • 5. Carefree. Nymphlike, active, healthy, gay, vibrant, outdoor guy; often smiling or grinning.
  • 6. Practical Concentrating, engaged o the business in hand, mouth closed, eyes objected-directed, sometimes a slight frown; hair often short.
  • 7. Seductive Similar to the cool/level* look in many respects- the eyes are less wide, perhaps shaded the expression is less reserved but still self-sufficient and confident; milder versions may include a slight smile. *Cool/level: indifferent, self sufficient, arrogrant, slightly insolent. Wide eyes, lips straight or slightly parted and obtrusive hair, often blonde. The eye often look the reader directly in the eye, as perhaps the person regards himself in the mirror.
  • 8. Comic Deliberately ridiculous, acting the fool, exaggerated, pulling faces for the benefit of a real or imaginary audience, sometimes close to sort of archness.
  • 9. Catelogue A neutral look as of a dummy, artificial, and waxlike; features may be in any position, but theyre most likely to be with wide open eyes and a smile, but the look remains vacant and empty, all of the persons personality has been removed.