1. Delivering an Efficient, Global, Best-in-Class
Performance Media Practice to Advertisers

2. MANAGEMENT SUMMARY
The global Resolution solution offers:
• An existing global model, working for advertisers
today
• An efficient use of regional and local offices working
cohesively
• Able to plug into the wider advertising functions

3. CONTENTS
• Introduction to Resolution
• Resolution Service Offering
• Resolution Philosophy
• Summary

4. • The global performance media agency,
within Omnicom
• Roll-out of Resolution Media practices,
launched in 2003
• Made up of 500+ people, across 60+
markets
• Hubs in major US cities, London, Buenos
Aires, Beijing, Singapore and Sydney
• Managed $1.2B+ globally, for search and
social media and management in 2012
• Google’s and Baidu’s highest spending
global agency
• Core services are Audience Insights,
Content Planning and Development (SEO
and Newsroom), Real-Time Optimization
(Paid Search and Paid Social) and Analytics
• To form a connected user experience

5. Advertising AgenciesMedia Services
The Trading Desk
Resolution is part of the media services agencies, within the wider Omnicom Group of
companies:
Diversified
Marketing
AGENCY ALIGNMENT

6. Content Planning
and
Development
We offer four core services:
Audience Insights
Data and
Analytics
Real-Time
Optimization
• Digital demographics
• Targeting opportunities
• Social monitoring
• Competitive analysis
• SEO
• Performance- based
rapid content creation
• Website publishing
• Paid search
• Paid social
• Product listing feeds
• Search retargeting
• Programmatic buying
• Global supertag and
DMP
• Path to conversion
tracking
• Cross-channel attribution
• CRM in/ out data feeds
RESOLUTION SERVICE OFFERING
CURRENT

7. • Resolution is an active industry leader (SIS,
SES, SMX speakers, commentators in
MediaPost, AdAge, MediaWeek and
more)
• We write and distribute POVs to clients
(then stored on:
http://resolutionmedia.com/about-
resolution-media)
• Our blog is:
http://resolutionmedia.com/digital-
marketing-blog
• Other blogs written by Resolution
employees (outside of work) are:
• www.BrysonMeunier.com
• www.IntellectInteractive.com
RESOLUTION THOUGHT-LEADERSHIP

8. 2012 ThinkLA Interactive Award: Winner For Best Use of
Search/Targeting for the Call of Duty: Modern Warfare 3
Campaign – Activision Team
2012 ClickZ Connected Marketing Award: Honorable
Mention for Best Use of Search Marketing for the Call of
Duty: Modern Warfare 3 Campaign - Activision Team
2011 CIMA Star Award: Best Use of Search – Resolution
Media
2010 PROMO’S Interactive Marketing Award: Silver for
Clicks to Bricks Search Engine Marketing Campaign for
– Pier 1 Team
AWARD RECOGNITION

9. Key Levers for Delivering Global Performance Excellence to
Advertisers:
Structure
A centralized hub
to coordinate and
fund local, on the
ground,
specialism
Integration
Capturing interest
triggered by other
marcoms, at all
stages of the
purchase path
Technology
The combination
of people and
technology to
enable scale and
sophistication
Campaign
Management
Locally executed
campaigns,
delivered off
globally
consistent
foundations
RESOLUTION PHILOSOPHY

10. Global
NA APAC EMEA LATAM
• Global and regional leadership is set up to mirror client
structures
• Specific to client needs, Resolution has the flexibility to
select on the ground resources, that speak the local
languages and specialize in performance media
particular to their markets
StructureGLOBAL LEADERSHIP AND LOCAL
SPECIALISM

11. MEXICO
UNITED STATES
VENEZUELA
COLOMBIA
ECUADOR
PERU
CHILE
BRAZIL
ARGENTINA
PORTUGAL SPAIN
IRELAND
UNITED
KINGDOM
FRANCE
GERMANY
ITALY
POLAND
SWEDEN
NORWAY
HUNGARY
FINLAND
RUSSIA
TURKEY
CHINA
INDIA
Singapore
INDONESIA
PHILIPPINES
TAIWAN
JAPAN
KOREA
HONG KONG
THAILAND
VIETNAM
AUSTRALIA
NEW
ZEALAND
New York
Buenos Aires
London
Beijing
S.AFRICA
UAE
CANADA
EMEA
Regional HQ is located in London.
Local offices
Austria Ireland Slovakia
Belgium Italy Spain
Czech R Netherlands Sweden
Denmark Norway Switzerland
Finland Poland Turkey
France Portugal UAE
Germany Romania UK
Greece Russia Ukraine
Hungary S Africa
LATAM
Regional HQ is located in Buenos Aires
Local offices
Argentina Ecuador
Brazil Mexico
Chile Peru
Colombia Venezuela
APAC
Regional HQs are located in
Singapore, Beijing and Sydney
Local offices
Australia Malaysia
China New Zealand
Hong Kong Philippines
India Singapore
Indonesia Taiwan
Japan Thailand
Korea Vietnam
N America
Regional HQ is located in New York City
Local offices
US: Canada:
Chicago Montreal
Los Angeles Toronto
New York City
San Francisco
From our 4 regional hubs or our 60+ local offices, Resolution can run activity across all markets
Resolution has the global footprint to manage campaigns in all markets,
around the world
OUR GLOBAL PRESENCE
Sydney
Structure

12. Local offices
Australia Malaysia
China New Zealand
Hong Kong Philippines
India Singapore
Indonesia Taiwan
Japan Thailand
Korea Vietnam
Resolution has 70+ specialists, across 14 markets, in APAC
RESOLUTION IN APAC
Major clients include:
Resolution regional hubs are located in
Beijing, Singapore and Sydney. The
Singapore office contains specialists from
across all major APAC markets. Additionally,
there are specialists in local Resolution offices
too:
AUSTRALIA
NEW ZEALAND
VIETNAM
INDONESIA
CHINA
PHILIPPINES
THAILAND
JAPAN
S KOREA
INDIA
MALAYSIA
HONG KONG
TAIWAN
Sydney
Beijing
Singapore
Structure

13. Resolution has 220+ specialists, across 27 markets, in EMEA
RESOLUTION IN EMEA
GERMANY
POLANDNETHERLANDS
DENMARK
UNITED
KINGDOM
SPAIN
PORTUGAL
HUNGARY
CZECH
REPUBLIC
TURKEY
BELGIUM
SWITZERLAND
AUSTRIA
ITALY
FRANCE
IRELAND
NORWAY
SWEDEN
FINLAND
RUSSIALocal offices
Austria Ireland Slovakia
Belgium Italy Spain
Czech R Netherlands Sweden
Denmark Norway Switzerland
Finland Poland Turkey
France Portugal UAE
Germany Romania UK
Greece Russia Ukraine
Hungary S Africa
LONDON
GREECE
ROMANIA
SLOVAKIA
UKRAINE
Major clients include:
The Resolution regional hub is located in London. The office
contains specialists from across all major EMEA markets.
Additionally, there are specialists in local Resolution offices too:
Structure

14. Resolution has 20+ specialists, across 3 markets, in LATAM
RESOLUTION IN LATAM
Major clients include:
The Resolution regional hub is located in
Buenos Aires. The office contains specialists
from across all major LATAM markets.
Additionally, there are specialists in local
Resolution offices too:
ARGENTINA
COLOMBIA
MEXICO
Buenos Aires
Local offices
Argentina Mexico
Colombia
Structure

15. Local offices
US: Canada:
Chicago Montreal
Los Angeles Toronto
New York City
San Francisco
Resolution has 180+ specialists, across the US and Canada
RESOLUTION IN NORTH AMERICA
Major clients include:
The Resolution global HQ is located in
Chicago. Additional Resolution offices are
located in major US and Canadian cities:
UNITED STATES New York
CANADA
Structure

16. Media Planning
Part of the overall
communications mix
Campaign Execution
Aligned to wider a client’s
advertising activity
Reporting
Driving actionable brand/
communication insights
The Model
Reporting KPIs that indicate
campaign and overall business
impact. Also allowing correct
attribution and cross-channel
analysis/ modeling
Search and social aligned to
wider advertising messaging and
flightings aligned to wider
advertising investment
How Resolution Fits…
A media-wide planning
mechanism to ensure that
performance media is funded
correctly
Resolution strives to integrate performance media alongside other
advertising vehicles. The below model details our approach:
Integration
ADVERTISING INTEGRATION

17. Planning
Media plans are informed by
the impact that the buys have
on search, social and
engagement
Execution
Track search behavior and
social buzz to different media
buys
Reporting
Validate the quality of media
buys against search behavior,
social buzz and engagement
rates
The Model
FULL CIRCLE- SEARCH AND SOCIAL
INFORMING WIDER MEDIA
Past search impressions, social
buzz and onsite engagement
rates are considered when
creating media plans
Search impressions, social buzz
and onsite engagement rates
are plotted over time and then
overlaid by media buys
Media buys are assessed based
on the impact they have on
search impressions, social buzz
and onsite engagement rates
Integration
As the model turns, performance media moves, from just capturing the
interest generated by other advertising vehicles, to informing them:

18. FULL CIRCLE- WIDER MEDIA IMPACT ON
SEARCH
TV, ESPN, Commercial,
National, 6.30PM, 30
seconds
TV, ESPN, Commercial,
National, 6.30PM, 30
seconds
Press, WSJ, ½ Page,
National, 12.00AM, 24
hours
Aligning search performance with media buys creates intelligence:
Integration

19. Technology
Key preferred features on Marin Software are:
Resolution utilizes a customized version of Marin:
• Access to Marin’s product development, and alpha test opportunities
• Seamless integration with Adobe SiteCatalyst conversion data (already applied to
some Resolution SEM clients)
• Preferred partner pricing
Filtering. Functionality to
rapidly identify and segment
keywords for optimization
Dimensions. Search engine
accounts (across providers and
markets) can be combined within
the interface making navigation,
optimization and reporting
extremely efficient
Customized Reporting.
Customized online reporting
templates and Web Query
Reporting for different
stakeholders- perfect for
clients
Bidding Folders. The ability to
set auto-bid rules for various
scenarios makes managing
the tail extremely efficient
RESOLUTION’S PREFERRED SEARCH
MANAGEMENT TECHNOLOGY

20. GLOBAL SEARCH
Campaign
Management
Typically, search and social campaigns are created from the ground up
for every market that an advertiser wants to reach
Origination (N America)
• Paid search account structures
• Search term and ad-copy
generation
• Paid search optimization
• Website architecture
• Content optimization
• Link development
• Paid social account set-up and
targeting
• Paid search optimization
• Reporting data pulls
• Reporting insights
• Technology trafficking and QA
• Ongoing coordination
Origination (LATAM)
• Paid search account structures
• Search term and ad-copy
generation
• Paid search optimization
• Website architecture
• Content optimization
• Link development
• Paid social account set-up and
targeting
• Paid search optimization
• Reporting data pulls
• Reporting insights
• Technology trafficking and QA
• Ongoing coordination
Origination (EMEA)
• Paid search account structures
• Search term and ad-copy
generation
• Paid search optimization
• Website architecture
• Content optimization
• Link development
• Paid social account set-up and
targeting
• Paid search optimization
• Reporting data pulls
• Reporting insights
• Technology trafficking and QA
• Ongoing coordination
Origination (APAC)
• Paid search account structures
• Search term and ad-copy
generation
• Paid search optimization
• Website architecture
• Content optimization
• Link development
• Paid social account set-up and
targeting
• Paid search optimization
• Reporting data pulls
• Reporting insights
• Technology trafficking and QA
• Ongoing coordination

21. THE RESOLUTION GLOBAL MODEL
Campaign
Management
A central team can create campaign assets and provide account
support functions for all markets. Regional and/ or local teams can
translate, transform and localize (TTL) campaign assets and execute in
market.
Origination (N America)
• Paid search account structures
• Search term and ad-copy
generation
• Paid search optimization
• Website architecture
• Content optimization
• Link development
• Paid social account set-up and
targeting
• Paid search optimization
• Reporting data pulls
• Reporting insights
• Technology trafficking and QA
• Ongoing coordination
Adaptation (LATAM)
• Paid search account structures
• Search term and ad-copy
generation TTL
• Paid search optimization
• Website architecture
• Content optimization
• Link development
• Paid social account set-up and
targeting
• Paid search optimization
• Reporting data pulls
• Reporting insights
• Technology trafficking and QA
• Ongoing coordination
Adaptation (EMEA)
• Paid search account structures
• Search term and ad-copy
generation TTL
• Paid search optimization
• Website architecture
• Content optimization
• Link development
• Paid social account set-up and
targeting
• Paid search optimization
• Reporting data pulls
• Reporting insights
• Technology trafficking and QA
• Ongoing coordination
Adaptation (APAC)
• Paid search account structures
• Search term and ad-copy
generation TTL
• Paid search optimization
• Website architecture
• Content optimization
• Link development
• Paid social account set-up and
targeting
• Paid search optimization
• Reporting data pulls
• Reporting insights
• Technology trafficking and QA
• Ongoing coordination
Through our global model, the quality of our campaigns is consistently high, but repeated tasks are removed

22. Architecture
•Site Hierarchy/URL
Optimization
•Duplicate Content Elimination
•Server Setting Refinement
•CMS & Redesign Consultation
Content
•Priority Page Optimizations
•New On-Site Content
Development
•Content Development for Off-
Site Syndication
Outreach
•Current Inbound Link
optimization
•New inbound link cultivation
•Bookmark/sharing facilitation
•Social content utilizations
• Keyword Selection: Review of tools, tactics and strategies for identifying, evaluating,
refining, prioritizing and assigning keywords for search engine optimization
• Architectural Optimization: Detailed overview of site development, coding, server
configuration, and website organizational elements that impact SEO and tactics for
optimizing these elements
• Page-Level Optimization: SEO best practices, including SEO copywriting, for optimizing on-
page attributes designed to improve an individual URL’s relevance to specific priority
keywords
• Inbound Link Development: Review of tools and tactics for effectively evaluating current
inbound link network, identifying opportunities, and strengthening page authority
Key Components:
Campaign
Management
Consulting and recommendations around:
SEO: CONTENT OPTIMIZATION SERVICES

23. Digital Newsroom Owned
Paid
Earned
Audience
monitoring
Real-TimeListeningand
Analytics
Rapid response
strategy
Publishing and
execution
Intelligence gathering
Campaign
Management
The digital newsroom rapidly creates trending online content, relevant to our
advertisers, for seeding in paid, owned and earned spaces.
NEWSROOM: RAPID CONTENT CREATION

24. PAID SEARCH: A RIGOROUS PERFORMANCE
MANAGEMENT MODEL
Campaign
Management
SCOPE is our search
management process to
ensure 150+ “performance
levers” are understood and
leveraged at right time and
context to drive efficiency and
scale.

25. Discover
Goals
Plan
Strategy
Implement
Foundation
Optimize
Performance
Measure Insights
• Awareness, Engagement, DR Goals
• KPIs, Benchmarks
• Social Mix: Facebook, Twitter, YouTube, LinkedIn
• Analyze historical data
• Ad types, landing pages,
creatives
• Align to broader media
plan/flights
• Proven campaign structures
• Creative versions/iterations
• Tracking
• Hyper-segmentation
• A/B testing
• Ad scheduling/rotation
• Social bid-algorithms
• Daily/intra-day management
• Mine performance data
• Insights to inform future strategies
• Extend targeting criteria, refine
• Correlation, attribution
Campaign
Management
SOCIAL: PERFORMANCE MANAGEMENT IN
PAID SOCIAL CHANNELS

26. Insights&Efficiencies
IN-SEARCH TRENDS & CORRELATIONS
Geo Analysis, Time of Day Analysis, Creative & Landing Page Analysis, Site/Page Engagement
Analysis, Product/AOV Analysis, Latent Conversions
CROSS-MEDIA CORRELATIONS
TV, Print, Radio, Digital Display vs. Search. GRP’s, Flighting, Markets
Display Placements/Creatives, Online to Offline (including phone tracking)
ATTRIBUTION MODELING
• In-Search (Keyword Trail)
• Cross-Channel (Search, Display, Email, etc.)
• Messaging and Offers
BIDDING MODELS AND RULES
• Bid Landscape Analysis
• Max Bid/CPC Scale and Efficiency Analysis
• Custom Bid Rule & Predictive Model Development
• Active Bid Rule & Predictive Model Assessment and Adjustment
CUSTOMER LIFETIME VALUE
Purchase History, Product Preference, Keywords & Cross-Media Paths to Conversion
REMARKETING AND CROSS-PROMOTIONS
Search Query-based Remarketing (non-converters) and Cross-Promotions (converters)
Output
Limited Waste
Smart In-Search Targeting
Ex: 15% efficiency lift
Buy Funnel Considered
Leverage Awareness
Ex: 10% efficiency lift
Buy Funnel Known
Adjust to Conversion Path
Ex: 10% efficiency lift
Behavior/Value Known
Logical campaign focus
Real-time Actions
Smarter, efficient bidding
Ex: 15% efficiency lift
Drive Loyalty
Merchandising thru search
Ex: 10% efficiency list
Campaign
Management
ANALYTICS: DATA MODELING AND TESTING
DRIVES PERFORMANCE

27. Key Levers for Delivering Global Performance Excellence to
Advertisers:
Structure
A centralized hub
to coordinate and
fund local, on the
ground,
specialism
Integration
Capturing interest
triggered by other
marcoms, at all
stages of the
purchase path
Technology
The combination
of people and
technology to
enable scale and
sophistication
Campaign
Management
Locally executed
campaigns,
delivered off
globally
consistent
foundations
RESOLUTION PHILOSOPHY

28. SUMMARY
The global Resolution solution offers:
• An existing global model, working for advertisers
today
• An efficient use of regional and local offices
working cohesively
• Able to plug into the wider advertising functions

29. The Resolution cross-market models are already in place, servicing
advertisers today:
THANK YOU
Model: 14 FTEs, across 3 offices, servicing 26 markets, in 22 languages.
Stand-out results: Nissan has enjoyed a 1,200% increase in response rate, yet a
92% reduction in cost per lead, since becoming a client in 2010.
Model: 34 FTEs, across 11 offices, servicing 160+ hotels. SEM, SEO and Social
campaigns are in 22 languages.
Stand-out results: Hyatt has enjoyed a 65% increase in ROAS (global average)
since switching to Resolution, in Q4 2011.
Model (Social media): 8 FTEs, servicing 14 markets, in 12 languages.
Stand-out results: Intel has gained 50,000 additional Page Likes, at a 34% lower
CPL. People Talking About That (PTAT) has steadily increased MoM. Cost per
Download (website conversion) has decreased by 35%. All since launching in Q3
2012.