2. Genre
• A class or category of artistic endeavour
having a particular form, content, technique
or the like
• A style or category of art, music or literature
3. The audience
• the assembled spectators or listeners at a
public event such as a play, film, concert, or
meeting, which manifests interest and support
within the form of media
4. Narrative
• A story or account of events, experiences, or
the lik, whether true of fictitious
5. Representation
• The expression or designation by some term,
character, symbol, or the like
6. Media language
• The means used to create a media text e.g
camera shots, sound, mise-en-scene, lighting
etc. Also the types of media used to distribute
the text
