From WordCamp 2016: A talk about how to develop an email marketing strategy for a small business running on a WordPress.

1. What’s my
wordpress
email strategy?
Becs Rivett-Kemm

2. We should
send emails
“
”

3. Great! Why?“ ”

4. the three
point plan

5. step 1:
Research and
information
gathering

7. • Skill level of the sender?

8. • Skill level of the sender?
• Shared server?

9. • Skill level of the sender?
• Shared server?
• Standard WordPress emails?

10. • Skill level of the sender?
• Shared server?
• Standard WordPress emails?
• Registered users?

11. • Skill level of the sender?
• Shared server?
• Standard WordPress emails?
• Registered users?
• What do you share on your site?

14. step 2:
strategise

15. #goals

18. • Keep a calendar
for planning
content
• Think about your
seasonal
content
• Plan regularly
around these

19. What do I say?
• Don’t always promote yourself
• Be reactive
• Keep something unique for newsletters
• Be relevant

20. step 3:
design & Grow

21. K.I.S.S.
• Limit newsletters to 3 or 4 messages
• Prioritise the key messages to the top
• Use a combination of images, headings and
copy
• Provide at least one call to action

24. Grow…
Organically

25. Definite do’s
• Consider offering a free “gift” for
signing up
• Send a Welcome email when people
sign up
• Cleanse your list occasionally

27. Thanks!
@becskr