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Social Media For Dollars (In Fitness)

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Social Media For Dollars (In Fitness)

  1. 1. Session #607 $ocial Media For Dollar$ Biray Alsac, MS Saturday, August 7, 2010
  2. 2. Social Media for Dollars?? <ul><li>How do you translate your social media efforts into money when everyone is essentially using the same tools? </li></ul><ul><li>How do you differentiate yourself (your business) in a social media world? </li></ul>
  3. 3. What To Expect From Session <ul><li>Social media is accessible to everyone – for better or worse – and it plays a huge role on business marketing and fitness programming </li></ul><ul><li>This session will focus on TWO things: </li></ul><ul><ul><li>REFINE : How to improve your current social media strategy (maximize your efforts) </li></ul></ul><ul><ul><li>DEFINE : How to move forward in the era of social media (minimize the disconnect between the online culture and the offline experience) </li></ul></ul><ul><li>… all in an effort to directly or indirectly drive revenue… </li></ul>
  4. 4. Who Will Benefit from This Session <ul><li>No hard-and-fast rules of social media, just guidelines and learned experiences. </li></ul><ul><li>Social Media Pros: tips will help refine your current efforts </li></ul><ul><li>Social Media “Getters”: tips will help structure your business strategy in a social media generation. </li></ul>
  5. 5. 1: Go Mobile <ul><li>Refine strategy to include a mobile-friendly agenda </li></ul><ul><li>Develop iPhone/Android apps </li></ul><ul><li>Check for mobile compatibility </li></ul><ul><li>Mobile-centric digital swag (skins, wallpaper, ringtones, voicemail) </li></ul><ul><li>Develop mobile-based fitness programs </li></ul><ul><li>Text-messaging / on-the-go fitness workouts </li></ul>
  6. 6. 2: Location-based Applications <ul><li>Use location-specific platforms to increase your efforts in targeting specific markets. </li></ul><ul><li>Build-in location-based incentives </li></ul><ul><li>GPS-enabled programming and tracking </li></ul><ul><ul><li>Nike+, Garmin </li></ul></ul><ul><ul><li>MapMyRun, RunKeeper </li></ul></ul><ul><li>“ When we hold a GPS-enabled device, our identity isn’t a question of “who, what, where.” It’s a question of “where, what, who.” </li></ul><ul><li>– Steven Levy, Wired Magazine (August 2010 issue) </li></ul>
  7. 7. <ul><li>Re-purpose materials into potential product opportunities </li></ul><ul><li>Leverage your social media skills into potential jobs </li></ul><ul><ul><li>Social Media Director / online community liaison </li></ul></ul><ul><ul><li>Pro-blogger / guest blogger </li></ul></ul>3: Turn Current Efforts into Revenue
  8. 8. 4: Stay Transparent, Be Exclusive <ul><li>Add value to your services by being exclusive </li></ul><ul><ul><li>Member-only areas on websites </li></ul></ul><ul><ul><li>private blogs, twitter feeds, and social networking sites </li></ul></ul><ul><li>There is an expectation on the web that everything is FREE. </li></ul><ul><li>But your expertise and time should not always be. </li></ul>
  9. 9. 5: Online Training <ul><li>Explore opportunities in hybrid and online training </li></ul><ul><ul><li>Training software (program design software) </li></ul></ul><ul><ul><li>Podcasting (audio workouts) </li></ul></ul><ul><ul><li>Virtual Reality (SecondLife) </li></ul></ul>
  10. 10. 6: Leverage New Networks <ul><li>Create a presence in niche networks outside of Facebook and LinkedIn. </li></ul><ul><ul><li>Health/fitness focused online social networks (team) </li></ul></ul><ul><ul><li>Create Your Own social networking site (ning) </li></ul></ul>
  11. 11. <ul><li>Narrow the gap between your online and offline efforts by providing opportunities for both audiences. </li></ul><ul><li>Create more ‘live’ events </li></ul><ul><ul><li>Live blogging </li></ul></ul><ul><ul><li>Live streaming </li></ul></ul>7: Increase Synchronicity
  12. 12. 8: Offer More Continuing Education <ul><li>Opportunities to present webinars and submit online courses are increasing </li></ul><ul><ul><li>ACE is accepting webinars for submissions for CECs </li></ul></ul><ul><ul><li>Organizations are calling out for online presenters </li></ul></ul>
  13. 13. 9: Out-source Social Media Efforts <ul><li>Consider hiring an online community director or social media specialist onto your staff to manage online conversations </li></ul><ul><li>Invest some money in using the non-free platforms </li></ul>
  14. 14. 10: Team Up with to Your Audience <ul><li>Create opportunities for your clients, members, consumers to get in on the action (“American Idol” approach) </li></ul><ul><ul><li>Video competitions (product) </li></ul></ul><ul><ul><li>Live polling ( </li></ul></ul>
  15. 15. Questions or Comments or Ideas? <ul><li>For more information about social media marketing as it relates to fitness programming and gym facilities, go to: </li></ul><ul><li>Email Biray at [email_address] Ping her on Twitter @befitt </li></ul>