Yr12 lesson 6 for 12B

[object Object],[object Object],[object Object],[object Object],[object Object],THE CHALLENGE (FORMALLY KNOWN AS THE 60MIN CHALLENGE, BUT DUE TO IT TAKING CONSIDERABLY LONGER A NAME CHANGE HAD TO MADE!)

INSITUTIONS AND AUDIENCES THE FILM INDUSTRY Applying research to exam criteria Candidates should be familiar with…

… The issues raised by media ownership in contemporary media practice. ,[object Object],How did + affect + How did How did affect affect UK Distributor +

… The importance of cross media convergence and synergy in production, distribution and marketing. ,[object Object],Compare how these films where marketed, how much did they utilise cross media platforms and convergence? To what extent was this down to the benefits of ownership, synergy and vertical integration?

… The technologies that have been produced in recent years at the levels of production, distribution, marketing and exchange. ,[object Object],Find out about filming in HD, SFX and how they are added at the editing stage of film production, how the internet influences the ways films are marketed and distributed, digital distribution of film (research DSN - Digital Screen Network ) and digital exhibition of film . Refer to at least 1 case study. Berlinale Keynotes Film 2.0 is cinema toast? Video with some interesting points Read the next slide as it links to this one!

… The significance of the proliferation of hardware and content for institutions and audiences. ,[object Object],You need to be able to explore how the affordability of new technology has impacted on the making, distribution and exhibition of film. The DSN is relevant to this area too – how has it improved our access to film? What about Bluray and the affordability of DVDs? Piracy? Refer to case study. Information researched for the last slide is relevant here too.

… The importance of technological convergence for institutions and audiences. ,[object Object],Information from the last two slides relevant here too but you need to have specific examples of how technologies can combine to reach a target audience (Eg, ‘The Boat that Rocked’ – soundtrack was advertised on mp3.com. Vivendi own Universal and mp3.com. ‘This is England’ - Greenroom digital (marketing agency) approached Britfilm.tv to launch a ‘site take-over’ to market the film to target audience. )

… The issues raised in the targeting of national and local audiences (specifically British) by international or global institutions ,[object Object],‘ Working Title’ is owned by ‘Universal’, why is it in Universal’s interest to have a subsidiary such as WT? Compare WT’s films to ‘blockbusting’ movies such as ‘ Avatar’. How do films, such as this, target such massive audiences?

Yr12 lesson 6 for 12B

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Yr12 lesson 6 for 12B