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Proposition
    Your Product /
       Service
@belindawaldock @ignite_cornwall

         #ignitecornwall
Turning your Idea into Reality

     Proof of Concept & Market
                 to
Repeatable & Scalable Business Model

       Quickly and Effectively
..every business idea is built
      on assumptions..
Assumptions?




Hairdryer   Restaurant
What assumptions have you made?

How could you test those assumptions?

 How might you measure the results?
..build an experiment not a
         business..
Turning your vision into a reality...
What does it look like?
What’s the problem to solve?
Do our features solve that problem?
What does success look like?
How do we get there fast?
Will people get it?


        “Think big, start small and dig in!”
Proposition
Who is your initial target market?
Getting your priorities right..
Startup Planner
Hairdryer Idea
What is your
 Vision?
What are you doing
    already?
What else do you
  need to do?
What might you
learn from doing
  this activity?
Challenge!!
How could you test your proposition
           in the next
      2 weeks with £200?
Prioritise it!
Map it!
Timebox each cycle – weekly, fortnightly, monthly
      Limit number of actions in each box
 Break bigger tasks down into smaller activities

                    Do it!
Review it!
              Learning not Failure
        Review and Respond each cycle
  Change, create new, throw away, reprioritise
Expect to change direction based on your learning
Write
Prioritise
  Map
   Do
Review
TIPS
           Use different colours
 Set appropriate measures for each action
Photograph so can Review every 4-6 cycles
@belindawaldock @ignite_cornwall
                      #ignitecornwall
 write it.. prioritise it.. map it.. do it.. review it!
Ignite 2012 Developing your Start up Idea

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