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“TOMMY”
SOCIAL PSYCHOLOGY VIDEO PRESENTATION
CONCEPTS
CONCEPT ONE
Definition:
An idea or opinion that is not based on fact, logic or actual experience.
Prejudice is usually referred to as a negative attitude, especially when it
is a hatred or intolerance for certain kinds of people.
CONCEPT TWO
Definition:
A process in which communicators try to convince other people to
change their attitudes or behaviour regarding an issue through the
transmission of a message in an atmosphere of free choice.
CONCEPT THREE
Definition:
The capacity for introspection and the ability to recognise
oneself as an individual separate from the environment and
other individuals.
CONCEPT FOUR
Definition:
Behaviour is learned from the environment through the
process of observational learning.
CONCEPT FIVE
Definition:
The process that initiates, guides and maintain
goals-oriented behaviours.
CONLUSION
In this video, a total of 5 concepts are
incorporated:
1. PREJUDICE
2. PERSUASION
3. SELF-AWARENESS
4. SOCIAL LEARNING PERSPECTIVE
5. MOTIVATION
THE END

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SOCIAL PSYCHOLOGY VIDEO PRESENTATION SLIDES