3. CONCEPT ONE
Definition:
An idea or opinion that is not based on fact, logic or actual experience.
Prejudice is usually referred to as a negative attitude, especially when it
is a hatred or intolerance for certain kinds of people.
4. CONCEPT TWO
Definition:
A process in which communicators try to convince other people to
change their attitudes or behaviour regarding an issue through the
transmission of a message in an atmosphere of free choice.
5. CONCEPT THREE
Definition:
The capacity for introspection and the ability to recognise
oneself as an individual separate from the environment and
other individuals.
8. CONLUSION
In this video, a total of 5 concepts are
incorporated:
1. PREJUDICE
2. PERSUASION
3. SELF-AWARENESS
4. SOCIAL LEARNING PERSPECTIVE
5. MOTIVATION