What the Funnel? and various musings on the nature of it’s deepest existential meaning by the itinerant souls at Enlighten.

1. WTF
?
What the Funnel? and various musings on the nature of it’s deepest
existential meaning by the itinerant souls at Enlighten.

2. < the funnel is just a funnel >

3. Classic “AIDA” Model Funnel from Forrester Research
Funnel from GfK
< periwinkle funnel > < ugly funnel >

4. < the funnel is a path >
< the funnel is really a path >

5. …………… The funnel has fallen and it can’t get up ……………………………………………………
Awareness Information Selection
Evaluation
Gathering

6. < the funnel is a path >
< the funnel is really a cycle >

7. Harvard Business Review David Armano / Edelman Digital
McKinsey
McKinsey Forrester & Facebook

8. < but it’s not your father’s funnel >

9. Flip that funnel just don’t flip it off, by Joseph Jaffe
< a funny funnel doodle >
The funnel needs a plumber, by Forrester
If the funnel were the rim of a cocktail glass
what would it say, by Mullen

10. < so WTF is the funnel anyway >

11. < it’s a double rainbow, of course >