Delegate Showcase - Darren Hall
- 2. Issues
Its got “green” in the title
We want people to travel!
Partnership based - lots of mixed
messages and competing brands
Tiny budget
- 3. Go non-green
go to where your
audience are
Use people who
can bridge
but stick to the
message
- 5. Our saviour!
Get the basics right
Expert in comms
Hold the core
message
Be forthright (no
compromise)!
- 9. “If were not enjoying it more than
everyone else, then why the hell will
they want to come and play with us?”
Solitaire Townsend - Futerra