1. critical reflections
on the streaming
music business
ben caudron kortom 1
Friday 24 February 12

2. ben caudron
sociologist & “web pionier”
co-founder of ONE Agency, theOriginals,
tvAgency, xCA, The Reference, ...
ben@caudron.com
www.caudron.com
opinion maker, lector, essayist
0032 475 977 665
twitter @bencaudron passionated by (human beings &) technology
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Friday 24 February 12

3. a short history
1 of the music
business
ben caudron kortom 3
Friday 24 February 12

4. music’s quantum level
a musician needs an audience
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Friday 24 February 12

5. a business developed
music turned into product,
profit maximization took over
ben caudron Actueel Denken
Friday 24 February 12

6. the business consolidates
gradually losing contact with the
fans’ needs & expectations
ben caudron Actueel Denken
Friday 24 February 12

7. Meet Shawn Fanning
“all I wanted was to listen to the tracks
I like and share that love with friends”
ben caudron Actueel Denken
Friday 24 February 12

8. a corporate
reflex
turning customers
into criminals
ben caudron Actueel Denken
Friday 24 February 12

9. technology
can help
people are willing to pay
for Rich Experience
Services & Ease of Use
ben caudron Actueel Denken
Friday 24 February 12

10. technology
can help
streaming changes the
name of the game, but
not for artists
ben caudron Actueel Denken
Friday 24 February 12

11. it’s getting worse, artists!
for you to earn a minimum wage ($ 1160) by selling...
a full album (at $ 9,99) through
cd sales, it takes 1.161 sold items/month
iTunes, it takes 1.229 sold items/month
single tracks through
iTunes, it takes 12.399 downloads/month
Spotify, it takes 4.549.020 streams/month
ben caudron Actueel Denken
Friday 24 February 12

12. framing the consumer
2
from “owner of the carrier” to
“temporary guest”
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Friday 24 February 12

13. digital liner notes died
the digital entertainment consumer was not
willing to pay premium for context
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Friday 24 February 12

14. there goes the legal status
your money buys you less as you now pay
for a service, not for a license to use
ben caudron Actueel Denken
Friday 24 February 12

15. going mainstream
3 all the way
bad times ahead for the outliers
ben caudron kortom 15
Friday 24 February 12

16. the streaming markets
Black Holes collaborate and
kill competition from the start
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Friday 24 February 12

17. the curve
peer amplification gives hand to
narrowing down of total offering
ben caudron Actueel Denken
Friday 24 February 12

18. in my collection...
is unknown
60 %
forget about the “small audience” music
ben caudron Actueel Denken
Friday 24 February 12

19. deaf among the deaf
discovery through guidance of Those Who Know
disappears, narrowing down some more...
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Friday 24 February 12

20. listening to
4 your listening
even worse times for privacy
ben caudron kortom 20
Friday 24 February 12

21. you are what you listen to?
how much of you is reflected in your
taste for music and times of consumption?
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Friday 24 February 12

22. a nasty trick
you gave permission, remember?
ben caudron Actueel Denken
Friday 24 February 12