Avoid common email marketing mistakes with these tips from the Benchmark Email Marketing Blog http://www.benchmarkemail.com/blogs/detail/common-email-marketing-mistakes

1. presents
Common Email Marketing Mistakes
Friday, September 18, 2009

2. Common Email Marketing Mistakes
Friday, September 18, 2009

3. 1. Marketing Without Permission
Common Email Marketing Mistakes
Friday, September 18, 2009

4. 1. Marketing Without Permission
Sending emails without the explicit permission of your recipients makes
you a spam sender. This is illegal and is an excellent way to destroy
your reputation.
Common Email Marketing Mistakes
Friday, September 18, 2009

5. 1. Marketing Without Permission
Sending emails without the explicit permission of your recipients makes
you a spam sender. This is illegal and is an excellent way to destroy
your reputation.
There are a lot of email marketers out there who take the easy and
wrong way out; they purchase email lists, or create lists unethically by
compiling them from the Internet.
Common Email Marketing Mistakes
Friday, September 18, 2009

6. 1. Marketing Without Permission
Sending emails without the explicit permission of your recipients makes
you a spam sender. This is illegal and is an excellent way to destroy
your reputation.
There are a lot of email marketers out there who take the easy and
wrong way out; they purchase email lists, or create lists unethically by
compiling them from the Internet.
The first step for you as an email marketer is to gather permission from
your customers. This step should be carried out before you start
pumping in money and effort in your marketing endeavor.
Common Email Marketing Mistakes
Friday, September 18, 2009

7. 1. Marketing Without Permission
Sending emails without the explicit permission of your recipients makes
you a spam sender. This is illegal and is an excellent way to destroy
your reputation.
There are a lot of email marketers out there who take the easy and
wrong way out; they purchase email lists, or create lists unethically by
compiling them from the Internet.
The first step for you as an email marketer is to gather permission from
your customers. This step should be carried out before you start
pumping in money and effort in your marketing endeavor.
Getting permission is not all that difficult and goes a long way in
reducing your spam complaints and legal issues, increasing
deliverability and vastly improving your open and click through rates.
Common Email Marketing Mistakes
Friday, September 18, 2009

8. 1. Marketing Without Permission
Sending emails without the explicit permission of your recipients makes
you a spam sender. This is illegal and is an excellent way to destroy
your reputation.
There are a lot of email marketers out there who take the easy and
wrong way out; they purchase email lists, or create lists unethically by
compiling them from the Internet.
The first step for you as an email marketer is to gather permission from
your customers. This step should be carried out before you start
pumping in money and effort in your marketing endeavor.
Getting permission is not all that difficult and goes a long way in
reducing your spam complaints and legal issues, increasing
deliverability and vastly improving your open and click through rates.
Common Email Marketing Mistakes
Friday, September 18, 2009

9. 2. Ineffective List Creation
Common Email Marketing Mistakes
Friday, September 18, 2009

10. 2. Ineffective List Creation
Your email list is critical for successfully managing your email campaign.
In fact, your list is so important that it is what determines the success or
failure of your campaign.
Common Email Marketing Mistakes
Friday, September 18, 2009

11. 2. Ineffective List Creation
Your email list is critical for successfully managing your email campaign.
In fact, your list is so important that it is what determines the success or
failure of your campaign.
True, it is not always the easiest thing to choose the perfect list.
However, there are a number of tried and tested techniques that should
work well for you.
Common Email Marketing Mistakes
Friday, September 18, 2009

12. 2. Ineffective List Creation
Your email list is critical for successfully managing your email campaign.
In fact, your list is so important that it is what determines the success or
failure of your campaign.
True, it is not always the easiest thing to choose the perfect list.
However, there are a number of tried and tested techniques that should
work well for you.
At the same time, there are certain common mistakes that are made
frequently by email marketers and should be avoided at all costs. For
instance, using outdated email lists that have been collecting dust for
over a year will provide you with nothing but inactive emails.
Common Email Marketing Mistakes
Friday, September 18, 2009

13. 2. Ineffective List Creation
Your email list is critical for successfully managing your email campaign.
In fact, your list is so important that it is what determines the success or
failure of your campaign.
True, it is not always the easiest thing to choose the perfect list.
However, there are a number of tried and tested techniques that should
work well for you.
At the same time, there are certain common mistakes that are made
frequently by email marketers and should be avoided at all costs. For
instance, using outdated email lists that have been collecting dust for
over a year will provide you with nothing but inactive emails.
Similarly, renting shady lists will simply result in you illegally sending out
spam mails; this could lead to you getting caught as a spammer and you
would then have to pay the consequences.
Common Email Marketing Mistakes
Friday, September 18, 2009

14. 2. Ineffective List Creation
Your email list is critical for successfully managing your email campaign.
In fact, your list is so important that it is what determines the success or
failure of your campaign.
True, it is not always the easiest thing to choose the perfect list.
However, there are a number of tried and tested techniques that should
work well for you.
At the same time, there are certain common mistakes that are made
frequently by email marketers and should be avoided at all costs. For
instance, using outdated email lists that have been collecting dust for
over a year will provide you with nothing but inactive emails.
Similarly, renting shady lists will simply result in you illegally sending out
spam mails; this could lead to you getting caught as a spammer and you
would then have to pay the consequences.
Another common mistake is bringing back to life inactive house lists; this
is another sure fire way to be labelled a spammer. Avoid these mistakes
at all costs.
Common Email Marketing Mistakes
Friday, September 18, 2009

15. 3. Bad Subject Lines
Common Email Marketing Mistakes
Friday, September 18, 2009

16. 3. Bad Subject Lines
As an email marketer, your goal is to get your recipients to not only open
your email but also to read its content. Your subject line plays a huge
role in making this goal a reality.
Common Email Marketing Mistakes
Friday, September 18, 2009

17. 3. Bad Subject Lines
As an email marketer, your goal is to get your recipients to not only open
your email but also to read its content. Your subject line plays a huge
role in making this goal a reality.
Unfortunately, many email marketers fail to see the correlation between
an effective subject line and a great response rate. Many times the
subject line is a last minute effort and at times it is even left as an empty
field.
Common Email Marketing Mistakes
Friday, September 18, 2009

18. 3. Bad Subject Lines
As an email marketer, your goal is to get your recipients to not only open
your email but also to read its content. Your subject line plays a huge
role in making this goal a reality.
Unfortunately, many email marketers fail to see the correlation between
an effective subject line and a great response rate. Many times the
subject line is a last minute effort and at times it is even left as an empty
field.
It is not a question of filling in the subject line; your heading must be
relevant, effective and something that grabs the attention of the
recipient. Your subject line must give the recipient a feel for the content
of your email.
Common Email Marketing Mistakes
Friday, September 18, 2009

19. 3. Bad Subject Lines
As an email marketer, your goal is to get your recipients to not only open
your email but also to read its content. Your subject line plays a huge
role in making this goal a reality.
Unfortunately, many email marketers fail to see the correlation between
an effective subject line and a great response rate. Many times the
subject line is a last minute effort and at times it is even left as an empty
field.
It is not a question of filling in the subject line; your heading must be
relevant, effective and something that grabs the attention of the
recipient. Your subject line must give the recipient a feel for the content
of your email.
Keep your heading simple and honest; avoid trying to hard sell your
email with subjects such as “Huge Discount”.
Common Email Marketing Mistakes
Friday, September 18, 2009

20. 4. Sales Rather Than Relationships
Common Email Marketing Mistakes
Friday, September 18, 2009

21. 4. Sales Rather Than Relationships
The mistake here is that email marketers tend to use email explosions to
carry out their campaigns. Launching emails at unknown recipients is a
complete waste of effort.
Common Email Marketing Mistakes
Friday, September 18, 2009

22. 4. Sales Rather Than Relationships
The mistake here is that email marketers tend to use email explosions to
carry out their campaigns. Launching emails at unknown recipients is a
complete waste of effort.
What must be understood is that a successful email campaign is one
that is targeted at the right people and slowly but surely builds a long
term relationship. Sending out emails to random people is about as
subtle as throwing a bomb; all you will be left with is a destruction zone.
Common Email Marketing Mistakes
Friday, September 18, 2009

23. 4. Sales Rather Than Relationships
The mistake here is that email marketers tend to use email explosions to
carry out their campaigns. Launching emails at unknown recipients is a
complete waste of effort.
What must be understood is that a successful email campaign is one
that is targeted at the right people and slowly but surely builds a long
term relationship. Sending out emails to random people is about as
subtle as throwing a bomb; all you will be left with is a destruction zone.
You need to work on those people who have given you the green flag in
terms of permission; these people want to read what you send them, are
interested in providing you feedback and are a good investment in terms
of time and effort as they have the potential to become long lasting
relationships
Common Email Marketing Mistakes
Friday, September 18, 2009

24. 4. Sales Rather Than Relationships
The mistake here is that email marketers tend to use email explosions to
carry out their campaigns. Launching emails at unknown recipients is a
complete waste of effort.
What must be understood is that a successful email campaign is one
that is targeted at the right people and slowly but surely builds a long
term relationship. Sending out emails to random people is about as
subtle as throwing a bomb; all you will be left with is a destruction zone.
You need to work on those people who have given you the green flag in
terms of permission; these people want to read what you send them, are
interested in providing you feedback and are a good investment in terms
of time and effort as they have the potential to become long lasting
relationships
So don’t bomb your recipients; build them up.
Common Email Marketing Mistakes
Friday, September 18, 2009

25. 5. Failing to Test Campaigns
Common Email Marketing Mistakes
Friday, September 18, 2009

26. 5. Failing to Test Campaigns
Unfortunately a lot of email marketers realize too late that their
marketing strategy could have been vastly improved upon before
launching it full scale.
Common Email Marketing Mistakes
Friday, September 18, 2009

27. 5. Failing to Test Campaigns
Unfortunately a lot of email marketers realize too late that their
marketing strategy could have been vastly improved upon before
launching it full scale.
This is because they tend to launch their campaigns without any prior
testing. The result? Absolutely no response. This is a shame especially
since email newsletters are such a prime method of testing different
options.
Common Email Marketing Mistakes
Friday, September 18, 2009

28. 5. Failing to Test Campaigns
Unfortunately a lot of email marketers realize too late that their
marketing strategy could have been vastly improved upon before
launching it full scale.
This is because they tend to launch their campaigns without any prior
testing. The result? Absolutely no response. This is a shame especially
since email newsletters are such a prime method of testing different
options.
Try out different subjects; change your content around, experiment with
images and pictures and test them all out on a sample group. Once you
see what combination gets the best result, that’s when you should start
sending your emails out to your entire email list.
Common Email Marketing Mistakes
Friday, September 18, 2009

29. 5. Failing to Test Campaigns
Unfortunately a lot of email marketers realize too late that their
marketing strategy could have been vastly improved upon before
launching it full scale.
This is because they tend to launch their campaigns without any prior
testing. The result? Absolutely no response. This is a shame especially
since email newsletters are such a prime method of testing different
options.
Try out different subjects; change your content around, experiment with
images and pictures and test them all out on a sample group. Once you
see what combination gets the best result, that’s when you should start
sending your emails out to your entire email list.
Common Email Marketing Mistakes
Friday, September 18, 2009

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Friday, September 18, 2009