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  1. 1. Rashmi Sinha, SlideShare CEO [email_address] Webinar help: Business Best Practices Webinar
  2. 2. What is SlideShare?
  3. 3. Social Media for Professionals <ul><li>SlideShare is the world’s largest professional sharing community </li></ul><ul><li>Millions of professionals visit us to research and discuss business and technology topics everyday </li></ul>
  4. 4. Why you should be on SlideShare
  5. 6. Who is on SlideShare? <ul><li>Millions of business and technology decision-makers visit to research topics, e.g., marketing, IT, software development, entrepreneurship, and social media for business. </li></ul><ul><li>50% are managers, directors, or C-level execs with significant purchasing influence** </li></ul><ul><li>50,000 slideshows uploaded weekly </li></ul><ul><li>Average time on site = 8 minutes </li></ul><ul><li>Average of 20 slides viewed per visit </li></ul>*Quantcast – Nov 2009 **SlideShare User Survey Fall 2009 <ul><li>By the numbers* </li></ul><ul><li>293 rd most popular site on the Internet </li></ul><ul><li>28mm unique visitors/ month </li></ul><ul><li>80mm pages viewed/ month </li></ul>
  6. 7. Demographics *Quantcast – July 2009
  7. 8. Explosive Growth! *Quantcast – April 2010 Over 100% growth in the past year!
  8. 9. Businesses on SlideShare
  9. 10. Best Practices for Promoting YOUR Business on SlideShare!
  10. 11. Upload your Marketing Materials <ul><li>Create new content or repurpose archived content </li></ul><ul><ul><li>Presentations </li></ul></ul><ul><ul><li>Case Studies </li></ul></ul><ul><ul><li>White Papers </li></ul></ul><ul><ul><li>Brochures </li></ul></ul>
  11. 12. Make a Webinar <ul><li>SlideCasts: Sync audio to a presentation to create a webinar </li></ul><ul><li>Promote your webinar on SlideShare and other social media networks </li></ul><ul><li>Capture leads before, during or after your webinar </li></ul>
  12. 13. Spread the Word <ul><li>Post links to Twitter, Facebook, Google Buzz or Delicious </li></ul><ul><li>Email your friends </li></ul><ul><li>Embed in blogs </li></ul><ul><li>Get the ball rolling </li></ul>
  13. 14. Help your content go viral Popular users encourage their Twitter followers to retweet, or reshare They engage people in discussions about content Answer comments Thank people who favorite
  14. 15. Rank high for your keywords in search (SEO Value) Over half of traffic comes to SlideShare through a search for information on a business or technology related topic Go where your clients are researching solutions to their problems!
  15. 16. Leverage LinkedIn <ul><li>Use SlideShare App to showcase your content on your LinkedIn profile </li></ul><ul><li>Find content from your LinkedIn network </li></ul><ul><li>Favorite presentations </li></ul>
  16. 17. Connect with Influencers <ul><li>Engage with the SlideShare community </li></ul><ul><ul><li>Favorite and comment on other’s content </li></ul></ul><ul><ul><li>Subscribe to other people. They may subscribe to you, driving views </li></ul></ul><ul><li>If your content gets a lot of views & favorites it could be featured on the homepage </li></ul>
  17. 18. Quick tips for getting popular <ul><li>Use a catchy title </li></ul><ul><li>Use a striking first slide </li></ul><ul><li>Start the ball rolling for sharing (be first to share on LinkedIn, Twitter, Facebook) </li></ul><ul><li>Reply to comments </li></ul><ul><li>Thank anyone who favorites </li></ul><ul><li>Encourage people to follow you on SlideShare </li></ul>
  18. 19. What other tools can a business use?
  19. 20. <ul><li>AdShare </li></ul><ul><ul><li>Promote your content contextually </li></ul></ul><ul><ul><li>Geographic, categorical & relational targeting </li></ul></ul><ul><li>LeadShare </li></ul><ul><ul><li>Capture customer leads through your content assets </li></ul></ul><ul><ul><li>Customizable lead or survey form & filtering options </li></ul></ul>
  20. 21. How can I get more views? <ul><li>Have your content Featured on our homepage </li></ul><ul><ul><li>See Appendix 1: Advertising Opportunities </li></ul></ul><ul><li>Try AdShare </li></ul><ul><ul><li>Your content can become a ‘sponsored result’ next to relevant content </li></ul></ul><ul><ul><li>Target specific countries </li></ul></ul><ul><ul><li>Learn more at </li></ul></ul>
  21. 22. Capture Leads on SlideShare <ul><li>Use LeadShare to capture leads on all content uploaded to SlideShare </li></ul><ul><ul><li>Customizable form </li></ul></ul><ul><ul><li>Works on embeds </li></ul></ul><ul><ul><li>More later in presentation </li></ul></ul>
  22. 23. What if I want to do something REALLY BIG?
  23. 24. Go Big with <ul><li>A Channel is a social microsite for your content & branding within the SlideShare community </li></ul>
  24. 25. Dominate Your Category <ul><li>Sponsored Channels </li></ul>
  25. 26. Own Your Channel <ul><li>Branded Channels </li></ul>
  26. 27. Advertise Display Ads 728x90 and 300x250 ad units available throughout site. Can be targeted geographically and contextually (to specific SlideShare Content Categories and Subcategories).
  27. 28. Thanks! For further information about advertising or custom channels, contact: [email_address]
  28. 29. Appendix 1: More Advertising Opportunities
  29. 30. Run a Contest on SlideShare <ul><li>Engage SlideShare users in a conversation around your brand </li></ul><ul><li>Users create, upload, and drive their friends to vote on contest entries (e.g. “Go Green” contest, “Small Business Hacks” contest, etc.) </li></ul><ul><li>Your brand’s messaging is woven throughout the contest pages. </li></ul><ul><li>Including: </li></ul><ul><li>brand videos </li></ul><ul><li>demos </li></ul><ul><li>presentations </li></ul><ul><li>custom CTAs </li></ul>
  30. 31. Email Newsletter Ads Goes out every other week 160x600 ad unit
  31. 32. Custom Sponsorship Units Integrate your message/logo in the SlideShare experience. Units often perform better than traditional banners (3X).