This is a general presentation given to non-profit audiences in an effort to demonstrate the necessity of telling their story more effectively in a quickly evolving new media environment.

1. non-profit storytelling
in the age of
the digital generation

2. who
v.1

3. what The electronically synergized multiphase
value-added message delivery
methodology for non-profits
PHASE 1: PHASE 3:
Tell your …then here…
story here
PHASE 2: PHASE 4:
Good things
…then here…
happen here…
PHASE 5:
…then here!

4. what
…in other words,
telling your story
helps the community you serve…
…and your bottom line

5. who You have to tell your story
where the people are
v.2
88% of those 59 and older watch
local broadcast news or cable
Only 52% of those 18-27 do.

6. who You have to tell your story
where the people are
v.2
80% of those 59 and older
read a daily newspaper
Only 43% of those 18-27 do.
(49% for Gen X).

7. who You have to tell your story
where the people are
v.2
58% of those 59 and older listen
to the radio news broadcasts.
26% for those 18-27.

8. who You have to tell your story
where the people are
v.2
As of 2008, two thirds of Americans - 67% -
believe traditional journalism is out of touch
with what Americans want from their news.
Nearly half of respondents (48%) said their
primary source of news and information is
the Internet, an increase from 40% who said
the same a year ago.
sources: Harris Poll & WE Media/Zogby

9. who You have to tell your story
where the people are
v.2
Question: Are you sure you are reaching your
target audience?
Are you reaching as many people as you could?
As many people as you should?

10. when
right
now

11. where
right
here:

12. why Because you want to speak the
same language as everyone else
1895
An Italian inventor named Guglielmo Marconi
(1874-1937) sends a radio signal across his
family estate.
He is the father of radio.
[Gregory J. Golda, Pennsylvania State University]

13. why Because you want to speak the
same language as everyone else
1912
Congress passes the Radio Act of 1912.
The act prevents amateur radio operators from
interfering with government stations.
[Gregory J. Golda, Pennsylvania State University]

14. why Because you want to speak the
same language as everyone else
1927
On September 7, Philo T. Farnsworth transmits
his first successful electronic TV images.
[Steven E. Schoenherr, University of San Diego]

15. why Because you want to speak the
same language as everyone else
1931
NBC begins its first TV station in New York.
[Steven E. Schoenherr, University of San Diego]

16. why Because you want to speak the
same language as everyone else
1941
The FCC issues its first 10 commercial TV
licenses.
[Steven E. Schoenherr, University of San Diego]

17. why Because you want to speak the
same language as everyone else
1949
There are 2,881 radio stations and 98 television
stations.
[Adam Thierer, Heritage Foundation, 1993]

18. why Because you want to speak the
same language as everyone else
1960
There are 4,309 radio stations, 569 television
stations.
[Adam Thierer, Heritage Foundation, 1993]

19. why Because you want to speak the
same language as everyone else
1989
There are more than 10,000 radio stations and
nearly 1,400 TV stations.
[Adam Thierer, Heritage Foundation, 1993]

20. why Because you want to speak the
same language as everyone else
2006
More than 58% of homes have basic cable.
[Adam Thierer, Heritage Foundation, 1993]

21. why Because you want to speak the
same language as everyone else
TODAY
Today there are more than 18 million subscribers
to Sirius XM Satellite Radio.
[Satellite Radio USA]

22. why Because you want to speak the
same language as everyone else
TODAY
Sirius has more than 1 million. Sirius has 65
channels of music and 52 channels of
information.
[Satellite Radio USA]

23. why Because you want to speak the
same language as everyone else
TODAY
There are over 5 billion web sites on Earth.
[wiki.answers.com]

24. why Because you want to speak the
same language as everyone else
TODAY
YouTube hosts more than 6 million videos.
[Wall Street Journal]

25. why Because you want to speak the
same language as everyone else
TODAY
Facebook has more than 175 million users.
]

26. why Because you want to speak the
same language as everyone else
TODAY
There are more than 110 million MySpace
accounts.
[Wikipedia]

27. why Because you want to speak the
same language as everyone else
TODAY
Twitter has more than 6 million unique monthly
visitors.
[Wikipedia]

28. why Because you want to speak the
same language as everyone else
TODAY
Google has indexed over 1 trillion URLs.
[google.com]

29. why Because you want to speak the
same language as everyone else
TODAY
If a person spent just one minute visiting each
page of everything on the web, it would take her
about 31,000 years without any rest to see it all.
[momento24]

30. why Because you want to speak the
same language as everyone else
TODAY
There are at least 56 web-based news
aggregators, five cross-platform
aggregators, nine for Macintosh, around 30 for
PC (Windows), seven for Linux, nine e-mail
based aggregators, and ten for mobile devices.
In other words…
There are more news aggregators than
there were TV stations in 1949.

31. how No one can teach you…
…so take a deep breath and jump in.
You can do it.
Start with these, and explore from there:
www.facebook.com
www.twitter.com
www.delicious.com
www.youtube.com

32. conclusion
Thank you.
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