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Landing page optimization – double your conversion rates
Today you canachieve higherturnover of yourvisits to potentialsales in a less riskyway by usingthe landing pageoptimization technique.
What is conversion rate optimization? This is an effective way of making your website’slanding page generate better visitor traffic. That is, your website will increase more leads and sales. So far, it isthe fastest and easiest means to increase sales without having to spend moremoney in finding out how to augment sales.
To attain increasing conversion rates, the following aspect in your website must be tested: headlines, images, graphics, buttontest, testimonials, pricing, and buttonlocation among the many segment in your site that must be painstakingly scrutinized.
What to optimize for maximum conversion rates? Headline Headline is the primary component of yoursite because this is the first page that visitorsget to see and read. This is the drawing pointwhere visitors decide to stick around or leave. Use this page to inform them about the benefits of your products or services. Beprecise and straightforward about what they can get in your landing page.
OfferThis is what we call the “call to action” component. This is where you encourage them to act, they can either purchase, sign- up or opt-in. LeadThe “lead” or otherwise known as the first paragraph must be inviting, emphasizing the strongest benefits they can elicit thus, wanting to read more.
Benefits List the product according to its benefit or value according to your target market.Meaning, write the most valuablebenefit they can getfrom your productor services down to the least.
Images Avoid using just attractive pictures but those that portray what benefits they can obtain from what you offer. Study shows that pictures are best located on the left side of thedescription. More so, peoplelove to read captions written below the pictures. Importantly, make your pictures clickable that will bring your customer to the order page or sign-up page.
AppearanceAccording to studies conducted by the StanfordUniversity, 46% of online sales are lost becauseof its appearance. People tend not to buy from a particular site because of the lack of professionalism in their website. Professional looking websites creates trust among potential customers, thus, significantly transforming visits into sales.
There are more important components that affect how your conversion rates perform such as buttons, pricing, testimonials andthe like. Optimizeyour landing pageand start enjoying auspicious visits to your site.