2. When visitors land onto your website are they excited to be
there or are they already looking to press the back button?
The landing page or the front page of a website says a lot
about a website and the services and products that are
offered. If your audience is not enticed to remain by the
landing page, then you are losing potential revenue that you
may or may not be able to recover.
3. So how can you tell if the landing or
main page of your website is
attractive to visitors? You can take
educated guesses but that is a lot of
hit or misses. And needless to
say, that is a foolhardy approach to
your business. It would be best that
you hire an online marketing
research firm that actually
specializes in mock site testing or
better known as A/B testing.
4. With A/B testing, the marketing firm would work together
with your marketing and technical support departments in
setting up and implementing a fully functional identical test
site on top of the main site. So while testing is
ongoing, visitors can still come to your site online and
interact as they normally would. The only differences
being that the testing site would be recording what is
done.
This will enable you to see in black and white data, which
areas of your site are favorable and which are not, which
services and products attract the most traffic and which do
not. Now you can decide, based upon the actual opinion
of your not only your clients but potential clients as
well, as to what upgrades or down grades are needed to
help make not only your site but your business as well to
perform better, more efficiently and profitably.
5. However, this will not happen if your audience is not even
attracted to your site on their first visit at your splash or landing
page. So what is needed is to have the marketing firm sit down
with you and your marketing firm and come up with a plan of
action similar to:
How should the landing page look
Should it be cluttered or a fresh look
Which products should be on the landing page
Which products should be removed
Which services should be out front
Which links should be on the landing page
Should the checkout be on the top or towards the bottom of
the landing page
6. These and similar questions need to be asked and then placed
within the A/B test to determine the reactions of the public. Once
the data has been compiled from the testing, then the client and the
marketing firm needs to sit down together and determine the best
course of action needed to enable the landing page to be a more
attractive part of the website. This would include not only what to
add but maybe just as importantly what not to add to the landing
page.
And with a more attractive landing page, the chances increase that
the visitors to your site will not only visit but they will actually
remain and become loyal faithful customers. But in order for that to
happen they have to not want to click the back button when they
arrive on your site.
7. A/B testing is an invaluable tool in helping you to
determine what is and what is not working either with your
website, products or services that you provide. By having
the customer driven data laid out before you, you will be
able to make and educated decision that will enable not
only your site but your business as well to succeed.
