EV Charging infrastructure Intelligent charging solutions
Business Model Interactive Briefing With Gm. Think And Psa V2
1. New Business Models for Electric Vehicles: Perspective from Frost & Sullivan, GM, Peugeot Citroën and Think’s Senior Executives December 17, 2009 3:00 P.M. GMT / 10:00 A.M. EST
2. Today’s Presenters Tobias Reich, Marketing Director Electric Vehicles PSA Peugeot Citroën Anthony L. Posawatz, P.E. (Tony) Vehicle Line Director, Chevrolet Volt Global Electric Vehicle Development GM Sarwant Singh, Global Partner Automotive & Transportation Practice Director Frost & Sullivan Benny Daniel, Consultant Frost & Sullivan Richard Canny, CEO Think
3. Current Electric Vehicle Industry Structure: Provides opportunity for a new entity called Integrator to bring the EV services and value proposition together Could work to improve charging time and safety Infrastructure supplier Key Responsibility: Development of Charging Infrastructure Key Responsibility: Promotion of EV use Integrators to create partnerships with Utilities, OEMs and Government Subsidies for EV purchase and investment in R&D to reduce emissions Lower fuel dependency by expanding the use of renewable energy sources Supplies infrastructure to distribute their energy Cooperation to simultaneously promote EV use and electricity as a fuel Development of performing batteries Utilities Integrator OEMs System/Battery Manufacturers Government Charging Station Manufacturers
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5. Business Models Analysis: EVs will be sold through new channels such as subscription-based energy packages to offset the initial high cost of lithium-ion batteries The customer opts for the number of years and a flexible mileage-customised lease Other Possible Leasing Models Source: Frost & Sullivan ~ €900-€1,500 € 500- €800 Up to €350 Up to €150 MONTHLY LEASE Free car 40% car price NA NA SUBSIDY 7 years 4 years NA NA CONTRACT (Illustration Only) Flat: 30,000 kms/year Flat: 25,000 kms/year Flat: Maximum 2,000 kms/month Monthly Bill ENERGY (Illustration Only) Maintenance Package+ Insurance+100% Discount Maintenance Package+ Discount Energy Package+ Maintenance Partial Battery Lease + Electricity COVER Full Subsidy Part Subsidy Maintenance Package Energy Package TYPE Business Model 4 Business Model 3 Business Model 2 Business Model 1 Flexible Contract Pay as you go Maximum number of miles Unlimited Miles Flexible Mileage
6. Breakdown of Energy Packages - Innovation lies in offsetting the high initial EV cost by clubbing after-sales services as a subscription energy package ENERGY PACKAGE 1 € 150 / month 40% Battery Recovery ENERGY PACKAGE 2 € 350 / month 40% Battery Recovery ENERGY PACKAGE 3 € 800 / month 60% subsidy 0% Battery Recovery ENERGY PACKAGE 4 € 1,500 / month 100% subsidy 0% Battery Recovery PART 40% 40% € 150 € 350 € 800 € 1500 60% price difference between EVs and IC engine vehicles € 3,000 € 3,000 AFTER-SALES SERVICES COSTS Source: Frost & Sullivan Subscription per Month Rebates Car Price Battery Cost Public Charging Battery Swapping Insurance Maint. Battery Recovery Car Recovery Ass. (65%) (70%) (80%) (100%) (60%) (75%) (100%) (100%)
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8. Utilities Business Model – Revenue Generating Opportunities Are Mainly Outside Selling Energy Capital Investment (1 st yr) Fixed & Operating Cost TOTAL: €1.9Bn - €2Bn € 640Mn - €650Mn € 48Mn - €50Mn Includes: New Energy Capacity Network Recurring Cost Charging Station Purchase Cost Installation and Maintenance cost Logistics, Admin, Selling, general , rental, Marketing and Labour Cost CAGR = 161% (Over 5 years) CAGR = 127% (Revenue Opportunity to start from 3rd year) CAGR = 242% (Over 5 years) CAGR = 153% (Revenue Opportunity to start from 3rd year) CAGR = 158% (Over 5 years) CAGR = 153% (Over 5 years) CAGR = 242% (Over 5 years) CAGR € 150K - €165K 6. Revenues from Music Download € 340Mn - € 345Mn 7. Revenues from Others € 25K - €27K 5. Revenues from Garage Referrals € 600K - €625K 4. Revenues from Diagnostics € 490Mn - €500Mn 3. Revenues from Installation & Maintenance of Charging Stations € 650Mn - €700Mn 2. Revenues from selling Charging Stations € 390Mn - €400Mn 1. Revenues from Selling Electricity Calculated over 5 years Source Of Revenue Generation
12. For Additional Information Monika Kwiecinska Corporate Communications +48 223904127 [email_address] Cyril Cromier Sales Director Automotive & Transportation +33 (1) 42 81 22 44 [email_address] Brian Drake Business Development Director (+1) 248-836-8260 brian.drake@frost.com Sarwant Singh Partner & Practice Director Automotive & Transportation Practice +44 207 915 7843 [email_address]
Editor's Notes
Here is the outline of today's Agenda: Before we go into the growth system discussion I will briefly cover the current recession forecast and provide Frost & Sullivan’s perspective on that issue since it is requested now on a daily basis. We will then cover how to design and implement a growth system and once that is complete we will talk about growth strategies for a recession and how these strategies have the greatest potential of all! Lets get started. Next Slide: GDP Forecast………….
Pls give chart title. The below are not the editor’s comments. Examples: Utilities & OEMs : RWE working with Daimler in Berlin to test a charging network for electric vehicles. Others (Better Place): With Utility : with Dong in Denmark to supply energy from charging stations from excess in wind power. With OEM: With Renault-Nissan to develop network in Israel. With government: In Israel and California. Utility and government: to find new ways to distribute energy and explore renewable energy sources. Especially important when the Energy company is partially (or completely) state owned. Example EDF and french government. Government and OEMs : Government commited to reduce CO2 emissions would want to promote the use of EVs. Example: Portugal and Renault-Nissan partner to develop charging infrstructure Network Charging Station and Government: In London, each borouugh manages charging network and has different charging station suppliers. Utilities and Charging Stations: Elektromotive and EDF in London Battery and OEMs : Some OEMs own (partially or completely) Battery Manufacturers to ensure the developments of performing batteries batteries . Example: Nissan and Nec; Daimler and Li-tec (evonik)
Pls give chart title.
Advantages of Leasing-customer: Saving on cost of battery Free upgrade of technology Maintenance free Trade-off: Customer invests the driving costs (petroleum) on lease Advantages for OEMs: Real time evaluation Competitive price + green image Ownership sharing with consumer finance groups {these are not the editor’s comments – the bulleted list} {the below are the editor’s comments: Pls give chart titles and source lines.
Pls give chart title. Pls ensure that this is not a repeat chart. Pls chk if column 1 is to take a heading. Pls chk if it is ok for the text box to overlap the chart. In the column headers, pls consider having the full forms of the words. Also give the full form for “b/w” – in the text box.
