Social media presents unique opportunities and challenges for both artists and brands. Lecture from Tufts University EXP-50 Social Media: Participatory Culture and Content Creation.

1. Social Media:
Pop Culture +
#Brands

7. “We are now in an age where the
artist - their image, personality,
online presence, and overall profile
- is just as much of a product being
sold as the music that artist makes.
Wolfgang Gartner

10. Gatekeepers?
A&R out, social networks in?
- More artists = more noise
- Filters: Peers, algorithms
- Recommendation engines
(and bubbles)

15. The ‘Daily Show’ will embrace “all this media that has
become highly fragmented and swipe-able and
annoying in ways that Edward R. Murrow could never
have imagined.” - new supervising producer for
digital content Baratunde Thurston

21. “We’re skeptical, we want something
that’s innovative. But at the same
time, we want it to be genuine and
heartfelt.

22. “The consumer’s bullshit radar is so
much better than everyone
realizes.
Gary Vaynerchuk