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“CULTURE IS YOUR
OPERATING SYSTEM”
@bensauer
ROCKETCONF 05/16
TERRENCE MCKENNA
“Culture is your operating system.”
WHY ARE WE HERE?
In the beginning… there
was the computer.
Institutions began calculating and
storing with them.
And now…
the real computing revolution begins.
The question is…
are we ready to create services for this
new reality?
The problem is…
all the successful consumer services in
your pocket weren’t built the industrial,
top-down way.
“We are only just beginning to understand
how so ware is now the core function of
every company, no ma er what it makes or...
When people say ‘digital transformation’,
what they really mean is changing the
culture of an institution.
KIM GOODWIN
Our true goal is: 

“culture that makes bad UX unthinkable.”
“Culture eats strategy 

for breakfast.”
Peter Drucker
WHAT CAN WE
LEARN FROM OUR
HISTORY?
PETER THIEL (TO AIRBNB)
“Don’t fuck up the culture.”
“Apple has a culture of
respectful challenge.”
TYLER MINCEY,

IPHONE PROJECT MANAGER
Jared Spool’s 3 rules for great teams
1. Everyone can repeat the vision using almost
the exact same words
2. Everyone spen...
“If you aren’t experiencing
failure, then you are making
a far worse mistake: You are
being driven by the desire to
avoid ...
HOW CAN WE 

CHANGE CULTURE?
Reward
Cue
Routine
Title TextTHE HABIT CYCLE
Promotion
Idea
Project
Title TextLOOK FAMILIAR?
DAVE GRAY’S CULTURE MAP
4 TYPES OF CULTURE
MIND YOUR BRITISH
BRITISH COMMUNICATION
What others understand
He thinks I have courage
What we mean
You are insane
What we say
That is a ve...
Creating a digital delivery culture - @benholliday
1. Work in the open
2. Share, not send
3. Right people, same room
4. Le...
It takes vulnerability to 

talk about behaviour.
NON-VIOLENT COMMUNICATION
An API for good
human relations?
AKA ‘NVC’
PROJECT ARISTOTLE
•Psychological safety
•Equality in distribution of turn-taking
•Informality
•Emotional stability when th...
Thanks
I am @bensauer
"Culture is your operating system"   rocketconf may 2016
"Culture is your operating system"   rocketconf may 2016
"Culture is your operating system"   rocketconf may 2016
"Culture is your operating system"   rocketconf may 2016
"Culture is your operating system"   rocketconf may 2016
"Culture is your operating system"   rocketconf may 2016
"Culture is your operating system"   rocketconf may 2016
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"Culture is your operating system" rocketconf may 2016

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Organisations are now waking up to the fact that the way they’re traditionally operated and structured isn’t a good fit for the new digital era. In this talk we’ll examine what a great team culture looks like, and some baby steps on how to get there.

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"Culture is your operating system" rocketconf may 2016

  1. 1. “CULTURE IS YOUR OPERATING SYSTEM” @bensauer ROCKETCONF 05/16
  2. 2. TERRENCE MCKENNA “Culture is your operating system.”
  3. 3. WHY ARE WE HERE?
  4. 4. In the beginning… there was the computer. Institutions began calculating and storing with them.
  5. 5. And now… the real computing revolution begins.
  6. 6. The question is… are we ready to create services for this new reality?
  7. 7. The problem is… all the successful consumer services in your pocket weren’t built the industrial, top-down way.
  8. 8. “We are only just beginning to understand how so ware is now the core function of every company, no ma er what it makes or what service it actually provides.” Venkatesh Rao
  9. 9. When people say ‘digital transformation’, what they really mean is changing the culture of an institution.
  10. 10. KIM GOODWIN Our true goal is: 
 “culture that makes bad UX unthinkable.”
  11. 11. “Culture eats strategy 
 for breakfast.” Peter Drucker
  12. 12. WHAT CAN WE LEARN FROM OUR HISTORY?
  13. 13. PETER THIEL (TO AIRBNB) “Don’t fuck up the culture.”
  14. 14. “Apple has a culture of respectful challenge.” TYLER MINCEY,
 IPHONE PROJECT MANAGER
  15. 15. Jared Spool’s 3 rules for great teams 1. Everyone can repeat the vision using almost the exact same words 2. Everyone spends 2 hours in 6 weeks watching users 3. An alternative culture, e.g. celebrating failure
  16. 16. “If you aren’t experiencing failure, then you are making a far worse mistake: You are being driven by the desire to avoid it.” Ed Catmull
  17. 17. HOW CAN WE 
 CHANGE CULTURE?
  18. 18. Reward Cue Routine Title TextTHE HABIT CYCLE
  19. 19. Promotion Idea Project Title TextLOOK FAMILIAR?
  20. 20. DAVE GRAY’S CULTURE MAP
  21. 21. 4 TYPES OF CULTURE
  22. 22. MIND YOUR BRITISH
  23. 23. BRITISH COMMUNICATION What others understand He thinks I have courage What we mean You are insane What we say That is a very brave proposal
  24. 24. Creating a digital delivery culture - @benholliday 1. Work in the open 2. Share, not send 3. Right people, same room 4. Less process, more progress 5. Don’t wait for permission 6. Show the thing 7. People, not resources 8. Build strong communities 9. Fail fast and learn
  25. 25. It takes vulnerability to 
 talk about behaviour.
  26. 26. NON-VIOLENT COMMUNICATION An API for good human relations? AKA ‘NVC’
  27. 27. PROJECT ARISTOTLE •Psychological safety •Equality in distribution of turn-taking •Informality •Emotional stability when things are hard The most effective teams at google have…
  28. 28. Thanks I am @bensauer

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