How to save your local newspaper with social tools
1. How to save yourlocalnewspaper
withdigital tools?
A Norwegian case:
Origo and A-
pressen
Bente Kalsnes
CommunicationAdvisor,
Origo
@benteka
bente@bengler.no
http://blogg.origo.no/
http://www.flickr.com/photos/timo/10689184/
6. How to make a
”journalisticHawk Sandwich”, aka a
digital
environmentwhereyourreaderswant
to contribute and
sharewiththelocalcommunity and
thenewsroom?
12. • But now,
let’sfocuson
NEWSPAPERS
• First, a short
descriptionofthe
media market in
Norway
13. Norwegiannewspaper facts
• 230 newspapers in Norway
• 1,6 average -
numberofnewspapersNorwe
giansread EVERY day
• Financial press support by
government (310 mill NOK/
40 mill euro)
• We’reworkingwith A-
pressen, media
consortiumowning 50 local
and regional newspapers
23. Online editorial news vs user created content
Professional online content User created content 2006
ca 100 news websites Twitter 10
Underskog 10.0002009
User createdd content
Origo -
A-pressen’s news sites: Underskog- 20.000
Facebook
ca 5.000 articles, images, Twitter 105.000
Blink/Nettby
comments a week Origo 155.000
Facebook 2.200.000
Origo-users:
ca 35.000 image, comments,
events a week
Redaksjonene creating 7 times more
Origo users are already
content than the journalists
100 nettaviser EspenSystad - A-pressenDigitaleMedier
26. Tools for cooperation
Blogging, image sharing,
socialcalendar, filesharing, etc
Group blogging is common
at Origo
Easy to distributecontent to Twitter
and Facebook
28. Digital tool for the newspapers
The newspapers are using Origo to gather user created
content (comments, blog posts, images)
Each newspaper has a geographic area (local zone)
Importes from Origo to the online site
and the newspaper
29. A-pressen’s goal for 2010:
Print 30.000
newspaperpagesbasedo
nusercreatedcontent
33. These people have at least one thing
in common.
They care about something and want
to share it with others.
34. Firda.no Papir-Firda
Firdas Origo-sone
Fjordaglimt
Jølster
Nettionen
Nationen Origo sone
Helen registers an event in
a local zone.
Nationen.no
Papir-
Nationen
57. • Clear rules, journalists should be present in comment section
• Be strict on personal attacts
• Encourage good comments
• Encourage people to add profile picture