This document appears to be from a presentation about using social media for marketing. It discusses using social media at the core of integrated marketing campaigns to raise awareness, drive consideration, and encourage booking and repeat visits. It emphasizes using influencers and communities to engage target audiences. The presentation highlights how social media marketing saves money and improves effectiveness compared to traditional advertising alone. It also summarizes achieving client objectives like building content and engaging industries through a social media campaign.

1. Vancouver
|
Detroit
|
Amsterdam
|
Sydney
We
believe
that
the
travel
experience
enhances
people’s
lives
and
that
tourism
makes
the
world
a
be8er
place.
Twi$er:
@benvadasz

3. Social
at
the
Core
Amplified
by
PR
and
Outreach
Supported
by
targeted
and
measurable
Digital
Extended
by
TradiBonal
AdverBsing
and
Outdoor

4. Social
Purchase
funnel
Awareness
Consideration
do not
Intent repea
repeat
t
Book
On Trip
Repeat
Recommend

6. Passion
Influencers
Community

8. Integrated social media
marketing campaigns save
us a lot of money and make
Level 4 us more effective…

9. POLITICS.

10. CULTURE.

11. #ORC2013
@BENVADASZ
gapingvoid.com

12. #ORC2013
BUILDING BRAND
X
advertising stories
@BENVADASZ

13. #ORC2013
Client
ObjecBves
–
why?
[?]
Build
a
blog
full
of
content
[?]
Content,
content,
content
[?]
Engage
the
industry
[?}
Connect
with
target
audience
@BENVADASZ

14. #ORC2013 @BENVADASZ

15. #ORC2013 @BENVADASZ

16. #ORC2013 @BENVADASZ

17. #ORC2013 @BENVADASZ

18. #ORC2013 @BENVADASZ

19. #ORC2013 @BENVADASZ

20. #ORC2013 @BENVADASZ

21. #ORC2013 @BENVADASZ

22. #ORC2013 @BENVADASZ

23. #ORC2013 @BENVADASZ

24. #ORC2013 @BENVADASZ

25. #ORC2013 @BENVADASZ

26. #ORC2013 @BENVADASZ

27. #ORC2013 @BENVADASZ

28. #ORC2013 @BENVADASZ

29. #ORC2013 @BENVADASZ

30. #ORC2013 @BENVADASZ

31. #ORC2013
Client
objecBves
achieved!
[v]
Build
a
blog
full
of
content
[v]
Niche
content
creaBon
[v]
Engage
the
industry
[v}
Connect
with
target
audience
@BENVADASZ

32. Lets
think
of
something
awesome
to
do
together!
Please
ask
me
a
quesBon
anyBme
Ben
Vadasz
Co-­‐Founder
&
CRO
778-­‐835-­‐2214
@benvadasz
ben@thinksocialmedia.com