Social Recruiting Strategy Integration | Webinar

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In today’s increasingly mobile/digital/social world, creating and implementing a comprehensive social recruiting strategy isn’t just “the next big thing”—it’s essential to your organization’s success in sourcing and securing top talent. So how do you effectively assess resources, define goals, apply new technologies and evaluate metrics & results? In this webinar, Jenny DeVaughn, Central Region Director, Social Strategy, discussed best practices for integrating tactical social media recruiting tools into your employer branding and recruiting strategy—complete with case studies that highlight the framework and processes that lead to success.

Business Technology

Social Integration Jenny DeVaughn Director, Social Strategy Bernard HODES Group [email_address] Twitter: @JennyDeVaughn #HODES

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5,741 population in my hometown 20,230 1 st Level Connections on LinkedIn Relationship Currency

More people have a mobile phone than an internet- connected computer

300K+ new users daily 70 million+ ~50% outside U.S. 50% of active users log on daily for 55 minutes

113+ million users worldwide 24 hours of video uploaded each minute 500K+ users with 15.5+ million checkins

80% of internet sessions start at search - ‘Buying’ decisions made through online research: read reviews, get opinions. 120 mil Job-related Google searches/mo Content posted on social media is indexed and discoverable by candidates  highly influential

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Listening & Assessment Strategy: Elements, Ambassadors, Content & Assets Goals & ROI Participation & Integration Monitoring & Optimization Guidelines & Training

Awareness Attention: # of fans, followers, readers, visitors, viewers, members, installs Engagement Action: # of “likes”, comments, posts, discussion threads, re-tweets, @replies, searches, app usage, social connect Conversions Return: # of “apply attempts”, newsletter sign-ups, job alerts, event RSVPs, hires, RSS subscriptions, referrals

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