A talk given to the participants at IBM THINK Conference 2019. Topics covered include:
* The evolution of SEO
* How search engines work now
* Search engines use of natural language understanding (NLU)
* Why Watson NLU
* Clearscope + Watson NLU
* Real world results
3. 1. The Evolution of SEO
2. How search engines work now
3. Search engines use of natural language
understanding (NLU)
4. Why Watson NLU
5. [live] Clearscope + Watson NLU
6. Real world results
WHAT WE’RE COVERING
4. 1. The Evolution of SEO
How did SEO begin? And how has it
evolved over time?
6. Quality content
● How closely does your content match
with Google’s knowledge graph
Machine learning
● How long someone spends on your page
Subject matter authority
● How competitive is your other content
The State of SEO in 2019
7. 2. How do search
engines work now?
A simplified view on Google’s algo
8. Search
query
deserves X
A simplified view on Google’s
algo (2019)
How Google decides
whether you rank up
or down
{
Determines where
Google initially ranks
your content
{
Subject
matter
authority
Relevant
backlinks
User
engagement
signals
Weeks 1-2 Weeks 2-4 Month 1+
9. Is your content
in-depth?
Do users like
your content?
Google’s algo
understands
the content
Content is
published
Google’s experimentation process
10. When you look for something online,
how do search engines know what to
give you?
3. Search engines use of
natural language
understanding (NLU)