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1. Technology in Marketing
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2. Background
 Technology has revolutionized the way
people go about their everyday
activities.
 Business has been one key sector
that has embraced the use of modern
technology.
 One essential aspect of business in
which technology plays a vital role is
marketing.
 The extensive reach and potential of
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technology’s platforms is critical for

3. Use of Technology in
Marketing
 Allows access to a world of users for
marketing to exploit in building and using
a competitive advantage.
 Allows the organization to enhance its
brand name, because it strengthens the
visibility of its brands and products.
 Innovations and developments have led
to the operation of vital and efficient
platforms in marketing,
 Examples: social networking sites
Tweeter and Face Book.
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4. Importance of Technology in
Marketing
 Allows marketing the opportunity to utilize
other platforms efficient in product
promotion.
 Include platforms on which manufacturers
can post regular updates about their
products and view customers’ feedback
and discussions about them.
 Platforms are essential in enhancing the
exposure of an organization and its brand
and products.
 Factors make technology an essential tool
in marketing and organizations’ bids to
enhance competitive advantages.
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