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Small Company Big Impact Using Your Website and Online Marketing Strategy to Gain Marketshare Bernie Borges – Find and Convert February 24, 2009
Bernie Borges Bio ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Topics
Why Marketing 1.0 Doesn’t Work Anymore ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Marketing 1.0 Doesn’t Work Anymore
Old vs. New Marketing Outbound Marketing Inbound Marketing
Your Website Has Two Audiences
Website: Serving Two Masters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Website: Serving Two Masters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Marketing: SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Marketing: PPC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing 2.0 ,[object Object],Focus on Relationships
Marketing 2.0: Think Like a Publisher! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Developing a Social Media (Marketing 2.0) Plan ,[object Object],[object Object],[object Object],[object Object],[object Object]
Developing A Social Media Plan  Source: The Value of Many, Neighborhood America
Make a Commitment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Business Blogging Strategies
Size of Blog Market
Social Media Tools and Platforms
 
Facebook http://www.insidefacebook.com/
Facebook: Individual Profile
Facebook Groups
[object Object],Facebook Fan Page
LinkedIn Individual Profile Work History Recommendations Introductions Portfolio Valuable Links
LinkedIn Groups
 
What is Twitter? http://www.commoncraft.com/Twitter   Micro Blogging 140 Characters Per Post Follow and be Followed Communicate Connect Inspire Educate Entertain
Some Famous People on Twitter…
Some Not-So-Famous People on Twitter  
Want to Find Someone on Twitter? http://www.socialbrandindex.com/
Twitter: Events & Trends Using Hashtags
Personal Branding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Personal Branding http://www.businessweek.com/blogs/in_your_face/archives/2008/05/bernie_borges_l.html
Video
Video: Blendtec Over 6M Views Sales Grew 700% National Media Coverage Cross Over Brand Pull SEO Value
Presentations
Measuring Results ,[object Object],[object Object],[object Object],[object Object]
Google Analytics
Hubspot: Facebook Lead Tracking
Reputation Management Tools http://jobmob.co.il/blog/online-reputation-management-resources-tips/
Making Time for Social Media ,[object Object],[object Object],[object Object],[object Object],How do you currently allocate your time???
Staffing Implications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
http://www.sherpastore.com/socialmediabmg09.html
 
 
Case Study Stronger Brander Equity Lower Cost Sales Process Elimination of Non-Performing Marketing Activities
Reasons Not to do Marketing 2.0 ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Actions & Take-Aways
Connect with Bernie Borges… Email:  [email_address] Website:  http://www.findandconvert.com/ Blog:  http://www.findandconvert.com/blog/ Twitter:  http://twitter.com/berniebay LinkedIn:  http://linkedin.com/in/bernieborges Facebook:  http://profile.to/bernieborges Facebook Fan Page:  http://companies.to/findandconvert

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