On this episode of the Social Business Engine Digital TV show, Bernie Borges interviews David Graham and Jonathan Houston of Deloitte South Africa. David and Jonathan share valuable insights into their social business journey including their successes and lessons learned. The episode video is embedded so you can watch the 24 minute interview at your leisure.

1. Deloitte South Africa’s Social Business Journey
Hosted by Bernie Borges with
Co-Host Wayne St. Amand of Crimson Hexagon
Featuring David Graham, Jonathan Houston of Deloitte South Africa
Episode 01
Sponsored by
Crimson Hexagon

2. In this episode, David Graham, Digital Engagement Leader, and
Jonathan Houston, Digital Marketing Leader, for Deloitte South Africa
share successes and lessons learned on their social business journey.
#SBEShowWatch the full episode at thesocialbusinessengine.com.

3. Social Business benefits Deloitte South Africa
externally in the marketplace as well as internally.
#SBEShowWatch the full episode at thesocialbusinessengine.com.
Executive support drives
the culture.
Social media marketing
drives engagement.
Internally, social technology
facilitates collaboration
and knowledge share.
- Jonathan Houston

4. Moving an organization toward becoming a Social Business
may require deliberate “Change Management” strategy!
#SBEShowWatch the full episode at thesocialbusinessengine.com.

5. Progress on our Social Business Journey seems to come
more slowly than we’d like….But, progress is steady.
#SBEShowWatch the full episode at thesocialbusinessengine.com.
“Don’t spend too much time on strategy.
Try to operationalize as quickly as possible
then measure as you go.
See what works, do more of that.
See what doesn’t work, stop doing that.”
- David Graham

6. #SBEShowWatch the full episode at thesocialbusinessengine.com.
Show successes and share wins. Let internal influencers learn how
social activities add value to daily work life, not just take time from it.

7. #SBEShowWatch the full episode at thesocialbusinessengine.com.
David and Jonathan, while still on their own Social Business Journey,
provide valuable insights any organization can use.
Social Business at Deloitte is “mandated at the top from global leadership to
regional level directors. Leaders are measured on the content they produce and
encouraged to participate in the conversation.”
David Graham
Digital Engagement Leader
@DavidGrahamSA
“It’s not about the technology, it’s
about unlocking social principles and
how they can deliver value.
The technologies are enablers of
that…but they’re a key part…”
Jonathan Houston
Manager, Digital Marketing
@Jingo27

8. Additional insights
from our co-host
and sponsor.
#SBEShow
Watch the full episode online
for a special case study offer
from Crimson Hexagon.
Watch the full episode at thesocialbusinessengine.com.

9. To learn more about Deloitte South Africa’s
Social Business Journey watch the full episode online!
Watch the full episode at thesocialbusinessengine.com.