This document discusses how marketing and sales can work together to capture sales-ready leads through budgetary pricing calls-to-action on company websites. It argues that B2B buyers search online for pricing information early in their purchase process. As a solution, it proposes using self-service pricing tools on websites to generate qualified leads with an implied acceptance that pushes them to sales. Customers who have used this approach are cited as examples. Cost and trial information is provided at the end.